Many marketers ask: "How many social networks should I use to promote my brand?" There is no absolute formula to answer this question, but here are some general guidelines. It is possible to dilute your efforts to a point of ineffectiveness if you use too many social networks. Quality over...
B2B marketers cannot rely on interruption marketing. As B2B organizations focus more heavily on digital marketing, there will be a trend of crafting their websites to be central to their marketing efforts. These 3 tips can greatly improve the performance and effectiveness of a website for a B2B...
Social media marketing is all about participation within a community. And, within the community, it is best to play by community rules. Many brands, as they begin utilizing social media as a marketing channel, may only post content that relates directly to a sales message. This sole tactic may...
Sometimes it's a good idea to look beyond your organization's four walls to find shareable content. Rebroadcasting fantastic, third-party content can be a perfect way to participate in a social community as a brand. Certainly the rebroadcasted content should be noncompetitive and complementary. The...
Many brands and businesses (including non-profits) should adopt the traits of a media company. By being like a media company, your brand can take a more inbound approach to marketing. See why non-profits should blog About eight years ago Tom Foremski (of the tech blog Silicon Valley Watcher) began...
WordPress is the world's most popular content management system. The CMS powers websites of all shapes and sizes. Although WordPress was originally designed to be a CMS for blogs, the system has evolved into a general-purpose tool--helping enterprises, non-profits, individuals and corporations...
Many associations are exploring digital solutions to improve engagement with their member networks. The challenges of these digitally-minded associations may not be unique. Included in their list of challenges are the ability to drive event engagement, support for association initiatives, better...
An overview of web design iteration Iterative web design is a methodology based on a cyclic process of prototyping, designing, testing, analyzing, and refining a website. We recommend iteration with membership websites and social networks (among other types, for example). The goal is to deal with...
Many brand and marketing managers are under a lot of pressure to drive up numbers for digital marketing efforts, whether the KPIs are traffic, leads, engagement metrics or custom events. Here are a couple tips to keep the numbers moving in the right direction without being too wasteful with spend....
Some businesses have followed bad advice in the past when outsourcing their SEO efforts and have been penalized for link spam. Google punishes websites for buying links or employing link spam to artificially build search ranking. The results of the Google penalty can be measured in radical search...
For clean energy companies, increasing demand for renewable solutions should feel like a win—but the reality is more complex. The surge in market entrants has made it more challenging to stand out, leaving even innovative providers fighting to avoid...
B2B buyers are inundated with repetitive marketing messages and surface-level content. Generative AI has contributed to this oversaturation by enabling brands to produce content faster. However, are brands considering how this oversaturation impacts...
Hiring great talent is vital to business success, but it’s not an easy feat. Many companies turn to recruiters to help fill open roles. It’s expensive, and it doesn’t foster a strong connection between the company and the candidate. But what if...
Navigating the evolving landscape of technology can be like traversing a veritable minefield. This is especially true in the age of artificial intelligence (AI). For business leaders, understanding and implementing IT transformation in the age of AI...
Despite decades of evidence showing its diminishing returns, Ironpaper's research found that 74% of B2B leaders still purchase cold lists to feed their pipelines. For many, this seems like an easy answer to pipeline pressure: push more messages, get...
B2B marketing isn't getting easier. It's getting exponentially more complicated. The system wasn't built for this level of complexity. Today's marketers are asked to deliver pipeline, build long-term brand value, enable sales, manage campaigns, and...
The traditional B2B lead generation funnel is built on a simple, comforting idea. Awareness leads to interest, interest leads to action, and action leads to revenue. But today's buyers don't behave like that anymore. "Buyers only spend 17% of their...
It's not your offer. It's not your CTA. It's not even your form length. Regulated industries like healthcare, finance, manufacturing, and government face a hidden conversion killer. And it's not visibility. It's one often overlooked factor:...
The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.
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