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B2B Insights

A collection of articles, insights, provocations and trends on the latest in
B2B digital marketing

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Best Practices for IT Value-Added Reseller Company Websites

In an ever-evolving landscape roiled by big data, mobile, turn-key applications, and cloud computing, value-added resellers (VARs) are forced to reinvent themselves as broad IT solution providers....

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5 Best Practices for IT Websites

Spending on worldwide information technology continues to grow with IDC predicting the market will reach $2.252,9 billion this year and $2,461.1 billion by 2019. That’s a lot of market share up for...

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How website redesign drove measurable business value for a leading artificial intelligence company.

An Ironpaper Client Success Story. Arago (www.arago.co) has an underlying mission to give people back the time they are currently spending in mindless processes—helping to drive more value from human...

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Is Online Fundraising Effective?

There are more donors and donor dollars out there. The Association of Fundraising Professionals reported a 2% gain in net donors from 2014 - 2015 and 5.3% gain in dollars donated in the same period....

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7 Must-Have Best Practices for B2B Websites

From speed to conversion, many factors play into a successful website. But while design trends might change, best practices for B2B websites are generally evergreen. Follow these 7 must-have tips for...

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10 Important Marketing Acronyms and What They Mean

No one likes to waste time with full words any more, right? OMG. LOL. A review of discussion among marketers highlights that acronyms are as common in this industry as in any other form of...

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Inbound Marketing Tips for Data Centers

Those working in data centers or colocation businesses are likely to recognize the value of binaries. Here’s a marketing concept in those terms — inbound v. outbound marketing. With inbound focused...

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What is Progressive Profiling?

What is progressive profiling? It’s a practice modern marketers use, often with the help of marketing automation, to gather lead intel incrementally to benefit conversion rates. How does progressive...

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Best practices for small business websites

75 percent of users admit to making judgments about a company’s credibility based on their website’s design. – Stanford University   Increasing revenue is a big goal for businesses of any size. A...

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4 Best Practices in B2B Digital Marketing

B2B digital marketing faces unique challenges. For one, the B2B buying lifecycle is often slow since a purchase decision typically requires buy-in from many other business decision makers. Better...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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