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B2B Insights

A collection of articles, insights, provocations and trends on the latest in
B2B digital marketing

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Education Website Design Trends Into 2017

Colleges and universities tout their ability to help graduates compete. But higher education institutions are themselves competing in a densely populated market. California alone had 458 higher...

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8 Website Redesign Questions to Guarantee High Performance

A website redesign is a great opportunity to refresh your online presence. But don't think of a website redesign as a design task. Instead, you should start with marketing strategy and with data....

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Web Design Statistics for 2017

“In a crowded market, having a website that simply serves as a brochure is no longer competitive.” — 2016 Small Business Marketing Trends Report Defining the market There were 320 million Internet...

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Understanding the Impact of Mobile Commerce in 2017

With Deloitte telling us the average Americans checks her phone within five minutes of waking up, there’s little doubt that mobile is a major force in marketing. At the same time, mobile devices play...

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The Increasing Importance of Mobile for Marketing

In a year-ending roundup of SEO trends, strategist Gianluca Fiorelli stated “Mobile search is all search.” Observing Google is shifting to mobile-first indexing, he noted, “after 18 years of...

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Top Nonprofit Digital Trends

Nonprofits today are turning to inbound marketing's collaborative approach to campaign strategy and data focus to boost advocacy and increase donations. Examining top nonprofit digital trends...

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Online Marketing Trends 2016 to 2017

Digital marketing spend will grow from 57.29 billion US dollars in 2014 to 103.37 billion US. dollars in 2019, per Forrester. These online marketing trends are likely to drive the growth into 2017....

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6 Benefits of Microsites

Marketers understand the value of focusing on specific campaign goals. A microsite represents one more way to do this effectively. For many brands, their primary website represents a political hurdle...

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How to increase lead generation with a focused call-to-action (CTA)

Whether the phenomenon is deemed the choice paradox or analysis paralysis, most people have experienced an inability to decide when confronted with too many options. Marketers aim to appeal to an...

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How to make SEO-friendly blog articles

Organic search can be a powerful driver of leads.  For many inbound marketers, search engine optimization (SEO) is a vital channel for lead generation, brand visibility and sales nurturing--and blogs...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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