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B2B Insights

A collection of articles, insights, provocations and trends on the latest in
B2B digital marketing

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Nurturing Sales Leads 101

Sales leads are often expensive to generate, so when you have a lead ready for outreach, you need to nail down the nurture strategy. It's often not as simple as sending a single generic email asking...

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Why ABM is the Best Marketing Strategy for IoT Companies

By its nature, IoT is a decentralized investment. It crosses traditional organizational barriers and breaks down silos. As a result, IoT often impacts several different departments, ranging from...

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How to Excel at Targeted Marketing for B2B Tech Companies

Targeted marketing is the practice of aiming at an audience target with your campaigns like a bow and arrow, rather than casting a wide net to a general audience. It’s a highly effective way to get...

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Account-Based Marketing on LinkedIn: Does it Work for B2B?

LinkedIn is one of the most successful channels for account-based marketing that we’ve seen for our clients at Ironpaper. When it’s paired with other ABM channels and strategies, LinkedIn can be used...

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What is Content Marketing?

In order to define what is content marketing, we also want to define the most effective types and define its purpose. Content marketing is a marketing strategy in which you create and publish various...

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Key Stages + Stats for the B2B Customer Journey

The “old way of sales” for B2B on its way out—prospect, cold call, email repeatedly, hiding pricing info, and pressure to close. If you don’t believe me, consider this statistic:   The vast majority...

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How to Drive B2B Sales Leads with Problem-Focused Content Marketing

Article by the Ironpaper team. Content marketers, beware: The people who buy technology products and services don’t care how many awards your company has won or how long you’ve been in business....

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Shorter Isn’t Always Better -- How to Boost Conversions Without Cutting Content

By Arielle Hurst We hate to break it to you, but there are aren’t any universal silver bullets that will instantly improve your conversion rates. Although some marketers may strike gold during an A/B...

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15 Types of Content Marketing (Including Some You Haven’t Thought of Yet)

While there are many types of content marketing imaginable and you are only limited by your creativity, sometimes it can help to start with ideas for inspiration. Content marketing doesn’t need to...

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6 Ways to Automate Your Marketing and Sales Alignment With HubSpot

Marketing and sales teams are understanding that they need to align their KPIs and goals to be successful.   In fact, when sales and marketing teams work together, companies see 36% higher customer...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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New York, NY 10016
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Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, and improve B2B marketing efforts.

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