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B2B Insights

A collection of articles, insights, provocations and trends on the latest in
B2B digital marketing

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Most Valuable Types of B2B Sales Content

Purposefully written content that aligns with buyer needs can drive prospects down the sales funnel, and increase close rates. Oftentimes, the content sales teams produce is ineffective because it is...

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4 Best Practices in B2B Digital Marketing

B2B marketing has evolved greatly with innovations in analytics, publishing tools, understanding of web user behavior, and lead tracking tools. B2B marketing has significantly evolved with...

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How to Solve the Top 3 B2B Content Marketing Challenges

B2B marketers strive to reach a select target of business buyers using high-quality content disseminated effectively. Since B2B marketing wants to reach other businesses, some consider it a more...

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How B2B Companies Can Keep Up With Changing Buyer Needs

By Lauren Lyons, Market Analyst and Research Writer As markets, industries, and demographics shift, keeping up with changing buyer needs can feel challenging. Ironpaper’s latest survey of 180 B2B...

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Reallocating Event Budgets to Feed Your Sales Pipeline

By Michelle Ashmun, Senior Market Analyst & Research Writer The trend of reduced business travel and in-person events continues, with the outlook of recovery being uncertain. Businesses need to...

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5 Demand Generation Best Practices for IT Service Companies

The IT services industry must grapple with growing competition. From other providers to the evolving self-help SaaS industry, competitors come in all shapes and sizes. There is also enormous...

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7 Landing Page Mistakes that Hurt Lead Generation

By Artemus Bryant, Content Strategist Landing pages are, by design, website pages created to convert visitors into leads. You utilize landing pages to capture leads by offering premium branded...

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Top of Funnel Marketing: Strategies for Acquiring More B2B Leads

The marketing funnel describes the stages of the customer journey: from when an individual first discovers a product to when they make a purchasing decision. Top of funnel marketing targets potential...

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Creating a Great Landing Page for Sales Leads

By Nicole Cappella, Content Specialist Digital marketing has transformed the way that businesses reach new audiences, and identify which contacts are ready for sales outreach. This process requires...

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Creating Value With B2B Sales Enablement

B2B sales enablement is the iterative process of providing your company’s sales team with the necessary resources to convert more prospects into customers. Resources typically include information,...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, and improve B2B marketing efforts.

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