B2B Articles

B2B Marketing Insights


LinkedIn Marketing in 2017: What B2B Businesses Need to Know

LinkedIn has a new layout. This means that both brands and individuals must rethink their LinkedIn marketing strategy for 2017. The cleaner, sleeker look will be “more intuitive and focused to bring conversations and content to the forefront," says LinkedIn. 50% of LinkedIn members report they are...

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Content Promotion Tips to Save Time and Do Better Marketing

In the inbound marketing world, we should all take a second look at the advice “work smarter, not harder" — because if we did, we'd all spend a lot more time on content promotion. Just think of how much time a marketing team spends to publish relevant, informative, and entertaining content. Content...

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IoT Marketing Strategy and How to Understand the IoT Buyer

The Internet of Things (IoT) is quickly becoming a reality. In fact, Cisco estimates that there will be 500 billion devices connected to the Internet by 2030 (compared to 15 billion today). The IoT is growing 2X year-over-year. — Cisco With this growth, opportunities abound. But providers need to...

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social media marketing

Using Inbound Marketing to Drive Nonprofit Donations

More nonprofits are using inbound marketing to drive nonprofit donations than ever before. Yet only 26% of nonprofit organizations at a sophisticated/mature level of content marketing maturity, according to the Content Marketing Institute’s (CMI) 2016 Nonprofit report. The majority are in the early...

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Lead Generation

Closed Loop Marketing Tactics for Nonprofits

Closed loop marketing aligns marketing and sales to share information and insights in a closed feedback loop. But it's not just a tactic for B2B marketing teams: For nonprofits, closed loop marketing can generate leads and raise donations thanks to data-driven decisions. This blog post outlines...

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Website Metrics That are Critical to Sales Growth (And Measuring Website ROI)

According to a Statista report, 92% of SMEs consider their own websites to be the most effective digital marketing tactic. But which website metrics are these SMEs monitoring— and do they really indicate sales growth? To tackle this question, we'll cover the 4major website metrics you should be...

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Inbound Sales: A Complete Guide for CMOs

The sales process is changing dramatically, and to keep up, CMOs should now take an active role in major inbound sales functions. In fact, companies with a strong sales and marketing alignment achieve 20% annual growth rate, according to Kapost (referencing an Aberdeen Group study). Conversely,...

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Benefits of Marketing Automation

Marketing automation is “very important” to the overall success of marketing across channels according to 91% of the most successful, according to users in an Ascend2 study. While these marketers already recognize the benefits of marketing automation, some in the industry may be late to the game,...

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Search Advertising Statistics and Trends

This overview of search advertising statistics and trends saves marketers from having to find the correct keywords to get the industry information they need. With this view into search advertising, marketers can take the time saved to tweak their search campaigns instead. Search Advertising, at an...

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Best Data Analytics Practices for CMOs

Data can be a strategic weapon for marketing decisions when used well. Yet not all marketers are employing data analytics to their best advantage. Create marketing value and opportunities from digital data with these best data analytics practices for CMOs. “The most powerful data you have is...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.


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