B2B Articles

B2B Marketing Insights


15 Important Manufacturing Marketing Trends and Statistics

Digital and content marketing have taken manufacturing companies by storm. And content is a powerful tool to attract manufacturing leads — then convert them into customers. But without tracking the right metrics and testing a variety of channels, you may be leaving leads on the table. So study up...

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Internet of Things Market Analysis: 20+ Statistics on the IoT Opportunity

The Internet of Things (IoT) is growing at a rapid pace; Intel predicts 200 billion devices will be connected by 2020. Furthermore, the opportunities that comes with IoT are vast. And companies across the globe are investing in this new technology to reap financial benefits and improve...

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digital marketing

Statistics and Trends for Nonprofit Website Content

Whether your goal is to increase donations, find new volunteers, spread awareness or promote an upcoming campaign, your nonprofit website content is the place to start. Your online content can do more than tell your story and educate visitors about your organization’s impact. Additionally, content...

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Lead Generation

4 Nonprofit Website Design Best Practices for More Donations

As a nonprofit, your website is critical to your organization’s long-term success. A strong online presence can help you: Raise money Engage new and existing donors Attract supporters Create media opportunities Spread the word about your mission Given that, your nonprofit website design needs to be...

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Digital Advertising Trends and Forecasts to Watch in 2017

What are the major digital advertising trends today? We've assessed some brand new reports to bring you important trends, tactics, and industry statistics for 2017 and beyond. Digital Advertising Trends: Overall Spend Overall, digital advertising thrives as a popular marketing tactic. Digital...

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HubSpot Campaign Best Practices for Success

HubSpot is a powerful marketing automation software. So as you plan your next big marketing idea, you want to use HubSpot campaign best practices to truly take advantage of this tool: Marketing automation users report three times more leads passed to sales after one month. – Marketo Here are major...

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6 Easy Ways to Convert B2B Leads With Your Blog Strategy

A blog strategy puts a ton of work on your marketing team. You need to write (and edit!) constant articles, find or create visualizations, research trends, and analyze results — not to mention promote your work. So it makes sense that you want return on your blog. Thankfully, a blog can be an...

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digital marketing

How to Make an Impact With Nonprofit Newsletter Content

Your nonprofit newsletter content is essential to spreading news, bringing in donations, and keeping in touch with advocates. But while having a dedicated person to deploy email would be ideal, many nonprofits lack the time and resources to truly strategize their email sends. This can lead to poor...

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6 Myths About a Landing Page Strategy (That Will Actually Kill Conversions)

If you're like 68% of B2B businesses, you use landing pages to strategically get more leads (Marketo). But just having these pages isn't enough. Your landing page strategy is extremely important to the success of your website, to lead generation, and to business growth. We hear many marketers and...

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5 Reasons Your B2B Marketing Campaign is Failing (And How to Fix It)

Sometimes, your B2B marketing campaign won’t “work.” Your traffic or lead goals fall short, your team gets stressed, or you just don’t complete the pieces on time. While many factors can affect your campaign during execution, oftentimes, you can pinpoint the failure back to some shortcomings in...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.


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