Your conversion rate is the percentage of visitors who arrive on your website and take the intended action, such as downloading a piece of content, making a purchase, or signing up for your newsletter. Improving your conversion rate is extremely important because it’s an affordable way to maximize...
Sliders are a widely used design feature on website homepages for businesses of all kinds. Part of their popularity is because organizations have a hard time making a decision on a single message to share with new visitors, lack the capability of personalization, lack a data-driven testing process,...
There are a number of important benefits to be gained by integrating Hubspot marketing with your Shopify ecommerce site. When you use these two tools together, your company is able to leverage critical customer and purchasing data from your shopping cart with Hubspot’s powerful inbound marketing,...
Websites play a vital role in business today. For most companies, websites are the primary representation of a brand and their top lead generation engine. A website may live at the center of most marketing efforts, including top-of-the-funnel demand generation, lead generation, sales enablement,...
Large enterprises have unique objectives when it comes to SEO. While smaller organizations are looking to educate people about their company, enterprises tend to have brand recognition already. Especially for large organizations in the rapidly advancing technology space, their goals are to maintain...
Seeing as the marketing world is a buzz with talk of Google Tag Manager, or GTM, we’ve created the following resource to summarize what GTM Is, why it’s important, and the eight key benefits it offers to your organization. What is Google Tag Manager? Google Tag Manager is a free tool that...
The marketing world is a buzz with its latest obsession: growth hacking. Known as the strategy that helped brands like Facebook, Uber, and DropBox achieve astounding growth during their start-up phases, growth hacking is the art and science of finding relevant ways to use your product, data,...
WordPress is an excellent content management system (CMS) for education websites. In fact, a large number of colleges and universities around the world already employ WordPress for their sites, including Harvard Law School, Cornell University, MIT, Duke, Vanderbilt University, the University of...
Microsites are branded, one to three page websites, that are hyper-focused on a specific goal, campaign, or event. They operate as independent websites (sometimes on a temporary basis), however they are also distinctly connected to the organization’s parent site. Using an event microsite is...
Landing pages play a crucial role in making sure your inbound marketing strategy is successful. Landing pages are the culmination of your lead generation efforts. When visitors arrive on these pages as a result of your SEO, social media, PPC advertising, and content strategies, the job of the...
by Jonathan Franchell, CEO of Ironpaper - For more tips and hacks: Need to remove a new line after h1 tags? Both web designers and SEO practitioners need to employ headline tags: H1, H2, H3 in several ways to improve web page structure and tag...
The field of digital marketing is evolving rapidly in response to new technology and changing buyer expectations. To help career-minded marketers, we’ve rounded up the top 10 skills needed to succeed in the field. These are skills marketers should...
Searching for a job in the marketing industry when you don’t have a degree in marketing can be discouraging, but getting a job without a degree is entirely possible. The industry is changing, and a traditional degree may not be necessary for all...
Consultants are in high demand as businesses adapt to a landscape reconfigured by digital transformation. Still, winning business in this environment requires effective marketing strategies that convey your value proposition. New business starts...
By Nicky Capella, Content Strategist The role of marketing within an organization has undergone a significant transformation over the past several years. As businesses increasingly focus on customer experience as a competitive differentiator,...
2022 was a wild year for the job market. From on-the-spot offers to mass resignations, we saw a seismic shift in how employees articulated what matters to them in the workplace. Companies that offered limited flexibility lost out on talent, while...
The digital privacy landscape has been shifting more towards the individual's right to privacy for years, and digital marketers need to ensure they can work effectively without access to third-party data. Sam Ward, Associate Director; Tim Maurizio,...
Content marketers in 2023 will consider changing buyer behaviors, privacy concerns, and the need to measure content’s impact. We know that content marketing is no longer optional, but this method of reaching buyers will become increasingly important...
Navigating the evolving landscape of technology can be like traversing a veritable minefield. This is especially true in the age of artificial intelligence (AI). For business leaders, understanding and implementing IT transformation in the age of AI...
How did the pandemic period make things difficult for businesses? The word "unprecedented" became the banner flag of the COVID-19 pandemic period of 2020-2023. You probably heard that word regularly on TV, in the press, with friends, and at work....
Many consumers have Internet of Things (IoT) products in their homes, like Alexa or smart thermostats, but B2B is perhaps the more transformative space for IoT. B2B IoT is reshaping traditional business models, driving operational efficiency, cost...
As the Internet of Things (IoT) expands, so does the need for robust cybersecurity measures. The intersection of these two sectors presents both significant opportunities and challenges. This convergence has profound marketing implications for...
The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.
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