B2B articles on marketing

B2B Insights

A collection of articles, insights, provocations and trends on the latest in
B2B digital marketing

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Why Do My Leads Suck? Because You're Not Focusing on Qualified Leads

By Chantel Hall, Marketing Content Specialist, and Lauren Lyons, Senior Analyst and Research Writer While marketing is the most powerful tool businesses have to attract qualified leads, smart...

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Why Do My Leads Suck? Because You Haven’t Defined “Good” Leads

By Chantel Hall, Marketing Content Specialist, and Lauren Lyons, Senior Analyst and Research Writer Before you can begin attracting better leads, you need to have a solid definition of what makes a...

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Do Digital Events Help B2B Companies With Sales?

By Ross Lancaster, Content Specialist Think back to where you were two years ago at your B2B company. Chances are you were working at least some of the time in a “traditional” office space or...

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Why Do My Leads Suck? Because Sales and Marketing Aren’t Aligned to the Buyer

By Chantel Hall, Marketing Content Specialist and Lauren Lyons, Senior Analyst and Research Writer There are many reasons that bad leads find their way into your sales funnel, but a fundamental...

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How Functional Silos Can Undermine Marketing Team Performance

By Scott Dame, Content Specialist Although their methodologies differ, marketing and sales teams share a fundamental objective: to increase revenue. It’s logical, then, that those teams would share...

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Why Do My Leads Suck, and What Can I Do?

By Chantel Hall, Marketing Content Specialist, and Lauren Lyons, Senior Analyst and Research Writer Most salespeople are all too familiar with the experience of spending time working a lead only to...

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6 Smart Account Based Marketing Examples for B2B Companies

Account-based marketing covers a set of strategic tactics to bring in precise leads and accounts into your sales funnel. ABM has become increasingly popular; it enables you to optimize your marketing...

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Why Now is the Time for Account-Based Marketing in B2B

While B2B companies typically have a good sense of their target market, they often struggle to get in front of the right prospects via marketing channels. A common mistake is pushing out a...

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