B2B articles on marketing

B2B Insights

A collection of articles, insights, provocations and trends on the latest in
B2B digital marketing

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Using Digital Events to Attract High-Value Leads

By Mason W. Stevenson, Senior Content Specialist Just a few years ago, webinars were not the preferred choice of most businesses. In-person, face-to-face events were considered one of the most...

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The End of Google Text Ads: How Responsive Ads Are Different (And Why You Should Embrace Them)

By Daniel Traicoff, Digital Marketer, JonFlaherty-Fisco, Content Manager, and Chantel Hall, Marketing Content Specialist Today — Friday, July 1— marks the end of text ads on Google. Starting today,...

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5 Ways to Elevate Your B2B Marketing Automation

By Kaci Antoine, Marketing Content Specialist The sales cycle of a small-to-medium B2B company can last as long as 60 days, while enterprise sales cycles can last six months or longer.¹ Implementing...

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Ironpaper’s Takeaways: Google Marketing Live 2022

By Chantel Hall, Marketing Content Specialist Last month at their annual live event, Google Marketing introduced a wealth of new tools for marketers. Two Ironpaper team members, Daniel Traicoff,...

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Where Do Inbound Marketing Personas Fit In ABM?

By Chantel Hall, Marketing Content Specialist Account-based marketing (ABM) is a highly-targeted strategy where marketers target specific companies instead of verticals or industries. ABM campaigns...

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4 Ways to Boost Lead Generation for B2B SaaS Companies with Inbound Marketing

By Kaci Antoine, Content Specialist With the SaaS market growing by 18% each year, it's no secret that there is a lot of competition in the SaaS world.1 And as customers do more research and get...

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Are Your Direct Traffic Analytics Lying To You?

By Eddie Becker, Senior Content Specialist Every business and organization strives to be one of the first results to pop up in a Google search. Having that right mix of SEO optimization and site...

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Crafting B2B Case Studies that Support Your Value Proposition

By Chantel Hall, Marketing Content Specialist Case studies, which highlight the results of a business' work for one of their clients, can be an effective tool for both marketing and sales. When...

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B2B Audience Segmentation: How to Get Started and Evaluate Your Strategy's Success

By Chantel Hall, Marketing Content Specialist Reaching the right people with the right message at the right time is the foundation of all marketing efforts. The first piece — reaching the right...

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What the Running World Can Teach Us About “SEO vs. Paid Search”

By Chantel Hall, Marketing Content Specialist Runners have a wide variety of goals depending on their chosen event and training methods, but most are seeking to improve their endurance, speed, or...

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Marketing Opportunities for B2B IoT Companies

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