Tips For Using Content in the Sales Process Successfully We feel that content is just as important in the sales process as it is in marketing. Content in the sales process is an excellent way to nurture prospects down the funnel to eventually become clients. Sales tactics have changed recently, as...
As your marketing efforts become more complex, they can also become more time-consuming. One of the reasons some organizations remain loyal to an ineffective sales approach is because making the leap to an inbound marketing, account-based marketing, and agile marketing methodologies takes...
The Many Unpredictable Factors That Influence Enterprise IT Spending in 2018 Predicting growth and the related costs in certain parts of an enterprise can be as simple as plugging numbers into a formula. If you’re adding more desks to your office environment to accommodate more employees as you...
What causes B2B digital marketing plans to fail? Sometimes even a well-executed marketing plan fails. When this happens, teams should dissect what went wrong to prevent failure from happening again (or at least the same type of failure). Marketers who simply move on and do not adequately analyze...
In order to scale marketing and sales efforts quickly, companies often purchase or “scrape” lists of leads or work with "appointment setting" firms who do such activities. But even if these lists include high-priority companies and covetable job titles, they may not be OK to pursue and may...
Webinars can be a great tactic for generating qualified leads and demonstrating thought-leadership in a subject area, which helps to nurture sales opportunities. Over 60% of marketers use webinars as part of their content marketing programs (Content Marketing Institute). The primary goal of most...
As sales tactics shift from cold calls and "Always Be Closing" to newer methodologies such as "inbound" and consultative sales, salespeople might find themselves in the midst of an evolution in the marketplace. We see many salespeople wanting to make a shift in their careers, and marketing may be...
A sales funnel is unsuccessful without quality leads to fill it. And as many sales organizations know, in order to drive conversions into opportunities, deals, and new business, you must practice marketing strategies that bring in high-quality, relevant leads with a buying interest. “Bad leads” is...
Many B2B companies struggle to use social media in their marketing efforts, but this is a missed opportunity for too many. Twitter can be an effective platform for B2B organizations to connect with their target market. First, look at Twitter’s growth over the past seven years. Twitter now has...
B2B marketing statistics and trends show the industry’s shift towards a more digital strategy. B2B marketers now heavily rely on content market tactics to bring in leads and grow the lead pool. Below are 15+ statistics that show how B2B companies are shifting and changing towards more digital,...
by Jonathan Franchell, CEO of Ironpaper - For more tips and hacks: Need to remove a new line after h1 tags? Both web designers and SEO practitioners need to employ headline tags: H1, H2, H3 in several ways to improve web page structure and tag...
The field of digital marketing is evolving rapidly in response to new technology and changing buyer expectations. To help career-minded marketers, we’ve rounded up the top 10 skills needed to succeed in the field. These are skills marketers should...
Searching for a job in the marketing industry when you don’t have a degree in marketing can be discouraging, but getting a job without a degree is entirely possible. The industry is changing, and a traditional degree may not be necessary for all...
Consultants are in high demand as businesses adapt to a landscape reconfigured by digital transformation. Still, winning business in this environment requires effective marketing strategies that convey your value proposition. New business starts...
By Nicky Capella, Content Strategist The role of marketing within an organization has undergone a significant transformation over the past several years. As businesses increasingly focus on customer experience as a competitive differentiator,...
2022 was a wild year for the job market. From on-the-spot offers to mass resignations, we saw a seismic shift in how employees articulated what matters to them in the workplace. Companies that offered limited flexibility lost out on talent, while...
The digital privacy landscape has been shifting more towards the individual's right to privacy for years, and digital marketers need to ensure they can work effectively without access to third-party data. Sam Ward, Associate Director; Tim Maurizio,...
Content marketers in 2023 will consider changing buyer behaviors, privacy concerns, and the need to measure content’s impact. We know that content marketing is no longer optional, but this method of reaching buyers will become increasingly important...
Navigating the evolving landscape of technology can be like traversing a veritable minefield. This is especially true in the age of artificial intelligence (AI). For business leaders, understanding and implementing IT transformation in the age of AI...
How did the pandemic period make things difficult for businesses? The word "unprecedented" became the banner flag of the COVID-19 pandemic period of 2020-2023. You probably heard that word regularly on TV, in the press, with friends, and at work....
Many consumers have Internet of Things (IoT) products in their homes, like Alexa or smart thermostats, but B2B is perhaps the more transformative space for IoT. B2B IoT is reshaping traditional business models, driving operational efficiency, cost...
As the Internet of Things (IoT) expands, so does the need for robust cybersecurity measures. The intersection of these two sectors presents both significant opportunities and challenges. This convergence has profound marketing implications for...
The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.
IRONPAPER RESEARCH
See how your company stacks up in Ironpaper’s latest research report
B2B Marketing and Growth Agency.
Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We drive demand generation campaigns, ABM programs, B2B content, sales enablement, qualified leads, and B2B marketing efforts.
 |
 |
