eyeIcon

B2B Insights

A collection of articles, insights, provocations and trends on the latest in
B2B digital marketing

, , , ,

Marketers Should Make Content Interesting, Not Sales-Focused

Content marketing is an efficient method for businesses to engage new prospects, nurture leads, and upsell clients.  To create effective content, your business must speak directly to a buyer's needs...

rightArrow

,

Do Webinars Work for B2B?

Webinars can be a great tactic to grow both sales and marketing campaigns. A business leader can use webinars at the top of the funnel to talk about industry challenges or in the middle of the funnel...

rightArrow

, , , ,

Content marketing strategy for software companies

By Ross Lancaster, Content Specialist Content marketing can be a powerful lead generation tool for software brands. A strong content strategy can help software businesses talk to potential buyers...

rightArrow

,

5 Reasons Why Sales and Marketing Alignment is Essential for B2B Growth Companies

By Emily Ferron, Content Director “Sales and marketing alignment” is a buzzy term, thanks in part to attention-grabbing statistics like these: Aligning sales and marketing can generate up to 208%...

rightArrow

, , , , , , ,

How to generate leads without cold calling

Put the phone down. You don't want to cold-call anyone. Your prospects don't want to be cold-called. Consider these statistics: The average sales development rep makes 52 calls daily. It takes 18...

rightArrow

,

Ideal Customer Profiles vs. Buyer Personas: Defining B2B Buyers

By Matt Pilon, Content Strategist and Lauren Lyons, Market Analyst and Research Writer For companies marketing B2B products and services, accurately defining likely or ideal buyers is an early but...

rightArrow

, , , , , ,

5 Reasons Your Website May Be Failing

Your company website is often the visitor's first impression of your business, so it must work to grab their attention and convince them to take action. If your site is not generating leads, driving...

rightArrow

,

Using Effective Market Research to Inform your B2B Messaging

Written by Shawn Smajstrla, Content Strategist. Research by Jeff Vining, Director of Research and Market Analysis Successful organizations understand the importance of market research. Thriving...

rightArrow

, ,

The Purpose-Driven Culture – Shareholder Value is Not Enough.

By Jonathan Franchell The quest for meaning is a profoundly human experience. Throughout our lives, we search for purpose. Yet, much of our time is spent working. Should this pursuit of meaning not...

rightArrow

, , , , , ,

Don't be fooled by these six vanity metrics

Analytics and reporting are critical to marketing teams that want to prove an ROI for their clients. Finding the appropriate numbers, however, can mark the difference between success and failure for...

rightArrow

e-book

Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

iot-ebook-mockup

Tel 212-993-7809  

Ironpaper ®
10 East 33rd Street 
6th Floor
New York, NY 10016
Map

Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, and improve B2B marketing efforts.

Ironpaper Twitter Ironpaper Linkedin