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What is a Good Marketing Research Process?

By Nicky Cappella, Content Specialist What is a marketing research process? The information-gathering, strategy, and planning phase before a marketing campaign is implemented is known as the marketing research process. It is the critical time when a marketing team defines the issue at hand, takes...

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B2B

Key Skills for a B2B Marketing Career

Skilled B2B marketers are in high demand, but the critical skills needed to perform as a competitive marketer change continuously. A study by Monster found that 82% of global respondents planned to hire in 2021. With the increasing availability of data, marketers have to evolve how they plan and...

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B2B

B2B Sales Middle of the Funnel Content Checklist

B2B companies use terms such as "sales funnel," "buyer's journey," or "buyer's lifecycle" to discuss how a potential client goes from a prospect (or someone who knows nothing about the B2B company) to someone who purchases the product or service. No matter which term you use, content plays a...

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B2B

Marketers Should Make Content Interesting, Not Sales-Focused

Content marketing is an efficient method for businesses to engage new prospects, nurture leads, and upsell clients. To create effective content, your business must speak directly to a buyer's needs and pain points and include SEO best practices to increase the likelihood the content will rank well...

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B2B

Do Webinars Work for B2B?

Webinars can be a great tactic to grow both sales and marketing campaigns. A business leader can use webinars at the top of the funnel to talk about industry challenges or in the middle of the funnel to shine a spotlight on the benefits the service or marketed product offers. 63% of B2B Marketers...

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B2B

Content Marketing Strategy for Software Companies

By Ross Lancaster, Content Specialist Content marketing can be a powerful lead generation tool for software brands. A strong content strategy can help software businesses talk to potential buyers effectively and help convert leads to sales. Software companies may be hesitant to develop a complete...

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B2B

5 Reasons Why Sales and Marketing Alignment is Essential for B2B Growth Companies

By Emily Ferron, Content Director “Sales and marketing alignment” is a buzzy term, thanks in part to attention-grabbing statistics like these: Aligning sales and marketing can generate up to 208% more marketing revenue. Aligned sales and marketing teams can improve customer retention by 36% and...

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B2B

How to generate leads without cold calling

Put the phone down. You don't want to cold-call anyone. Your prospects don't want to be cold-called. Consider these statistics: The average sales development rep makes 52 calls daily. It takes 18 dials to connect with a single buyer. 84% of B2B decision-makers start the buying process with a...

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B2B

Ideal Customer Profiles vs. Buyer Personas: Defining B2B Buyers

By Matt Pilon, Content Strategist and Lauren Lyons, Market Analyst and Research Writer For companies marketing B2B products and services, accurately defining likely or ideal buyers is an early but crucial step on the path to sales. A strong understanding of what makes a target buyer tick will help...

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B2B

5 Reasons Your Website May Be Failing

Your company website is often the visitor's first impression of your business, so it must work to grab their attention and convince them to take action. If your site is not generating leads, driving sales, and increasing conversions, it's not doing its job. Figuring out why your website is not...

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Marketing Opportunities for B2B IoT Companies

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