Did you know that you can drive online donations for your nonprofit though monthly giving programs? That's right. In fact, it's highly recommended, because according to Hubspot, 75% of your new donors will not donate next year. You're going to have to keep them engaged, thereby giving them a reason...
Online fundraising is growing fast. This is why nonprofits are looking for ways to nurture donors using social media. Easier said than done? Actually - it's pretty easy, so long as it is done right. There are dozens of social networks to choose from for your social media efforts. We decided to...
Launching a company blog is easier said than done. There are many questions to answer, and aspects to consider before moving forward. Extensive planning is crucial to the success of the blog. Why? Because most company blogs fail due to inconsistencies, regardless of the quality of content. With...
B2C companies are not the only brands engaged in social media. Social media is also an important part of the B2B enterprise marketing mix. It may be possible that social media marketing is more important for B2B enterprises than their B2C counterparts, and here is why. Why is social media so...
B2B marketers that embrace new techniques, strategies and technologies with digital marketing see big gains and cut through the chaos of a fragmented marketplace. Many CMOs of B2B companies grapple with the challenge of changing times. Many marketing departments are stuck in approaches from the...
The self-educating buyer In 2008, Roman Ray wrote, The Best Salesperson: Your Website, in Entrepreneur Magazine explaining how an business's best sales person is actually their website. The Internet has changed the way we shop Websites play a central role in the customer acquisition process. A...
As customers have become more in control of how they learn and engage with a brand, so too has the need to actively participate in social media in order to control messaging, nurture relationships and guide users through labyrinths of stories. As we accept the reality that inbound marketing is...
This article, the CMO guide to marketing automation, serves as a quick guide for CMOs considering marketing automation for their enterprise. Intended as a quick overview, this article can help CMOs understand marketing automation and sell it internally within their organization. Benefits of...
Marketing automation for B2B organizations can help potential buyers throughout the conversion process--from early stage to post-sale retention. CMOs at top-performing companies indicate that their most compelling reason for implementing marketing automation is to increase revenue (79%) and get...
Landing pages are those areas of a website where visitors arrive after clicking an ad, a social post, a referral, or a search listing. There are typically many pages on a website that acts as natural landing pages in that visitors "land" there first--and bypass the homepage. A website will have...
For clean energy companies, increasing demand for renewable solutions should feel like a win—but the reality is more complex. The surge in market entrants has made it more challenging to stand out, leaving even innovative providers fighting to avoid...
B2B buyers are inundated with repetitive marketing messages and surface-level content. Generative AI has contributed to this oversaturation by enabling brands to produce content faster. However, are brands considering how this oversaturation impacts...
Hiring great talent is vital to business success, but it’s not an easy feat. Many companies turn to recruiters to help fill open roles. It’s expensive, and it doesn’t foster a strong connection between the company and the candidate. But what if...
Navigating the evolving landscape of technology can be like traversing a veritable minefield. This is especially true in the age of artificial intelligence (AI). For business leaders, understanding and implementing IT transformation in the age of AI...
Your pipeline looks full, but deals aren’t moving. Competition is intense. Decision windows are shrinking. Buyers see feature sameness across vendors. Sales cycles drag on. Marketing generates awareness, but target accounts don’t convert into...
B2B buyers are flooded with irrelevant content. Most teams respond by producing more. More blogs, more campaigns, more noise. But buried inside your CRM and lead forms is the most underused tool in marketing: buyer language. When you combine raw...
Despite decades of evidence showing its diminishing returns, Ironpaper's research found that 74% of B2B leaders still purchase cold lists to feed their pipelines. For many, this seems like an easy answer to pipeline pressure: push more messages, get...
The traditional B2B lead generation funnel is built on a simple, comforting idea. Awareness leads to interest, interest leads to action, and action leads to revenue. But today's buyers don't behave like that anymore. "Buyers only spend 17% of their...
It's not your offer. It's not your CTA. It's not even your form length. Regulated industries like healthcare, finance, manufacturing, and government face a hidden conversion killer. And it's not visibility. It's one often overlooked factor:...
The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.
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