Marketing certifications are meant to give the recipient deeper subject knowledge and enhanced credibility. But, with so many options available, how can inbound marketers select the one that will best help? This survey of useful marketing certifications is a starting point. As Uber's Chris Messina...
B2B digital marketing faces unique challenges. For one, the B2B buying lifecycle is often slow since a purchase decision typically requires buy-in from many other business decision makers. Better achieve success, no matter the pace of the purchaser’s journey, by employing creativity, skill, and...
Social media is, first and foremost, a way to stay in touch with friends and family. Yet, social media also fills spare time and helps people stay current on the news. No wonder, then, that marketers continue to embrace B2B social media as the second most effective channel for distributing content....
We post. We tweet. We pin. Repeatedly. Therefore we are doing a great job on social media, right? If that’s your view of social media, you’re missing out on relationship-building and advocacy-building opportunities online. Monitor social media, too. Not only your accounts, but those of your...
No one likes to be told what to do. Successful B2B marketing, too, is driven by the knowledge that audiences don’t want to be dictated to and interrupted but rather informed, educated and delighted. While quality content is central to this audience engagement, too many businesses generate blogs,...
To appropriate Star Wars, “The Force is Strong” with some on social media. Known in marketing as influencers, these are the people you want to identify to enhance your B2B marketing. Influencers have the power of a social media force (the Yoda-side, not Sidius), to make a difference in terms of...
The 6 D’s of Content Marketing for B2B Technology Providers Lead generation is a top goal of B2B technology providers, and content marketing is vital to driving more leads, visibility, and sales opportunities for enterprises in the field. Generating and nurturing tech buyer leads for each stage of...
Only 30 percent of B2B marketers describe their organizations as effective at content marketing. That’s down from 38% in 2015, according to the Content Marketing Institute. The respondents in the 2016 study reporting greater effectiveness were those that had documentation, clarity around success,...
When it comes to lead generation, there are many studies and resulting statistics available online. There are even a number of different definitions of a lead. How about thinking of a lead as an identifiable person who has expressed interest in your product or service. Here, we use some of them to...
Have a goal in mind. How are you going to filter out the relevant conversations from all of the online noise. In its social insight analysis, Mashwork focuses on a theory to either validate or discredit, the firm’s CEO, Jared Feldman, told TechRepublic. Related article: Using Social Media Data to...
by Jonathan Franchell, CEO of Ironpaper - For more tips and hacks: Need to remove a new line after h1 tags? Both web designers and SEO practitioners need to employ headline tags: H1, H2, H3 in several ways to improve web page structure and tag...
The field of digital marketing is evolving rapidly in response to new technology and changing buyer expectations. To help career-minded marketers, we’ve rounded up the top 10 skills needed to succeed in the field. These are skills marketers should...
Searching for a job in the marketing industry when you don’t have a degree in marketing can be discouraging, but getting a job without a degree is entirely possible. The industry is changing, and a traditional degree may not be necessary for all...
Consultants are in high demand as businesses adapt to a landscape reconfigured by digital transformation. Still, winning business in this environment requires effective marketing strategies that convey your value proposition. New business starts...
By Nicky Capella, Content Strategist The role of marketing within an organization has undergone a significant transformation over the past several years. As businesses increasingly focus on customer experience as a competitive differentiator,...
2022 was a wild year for the job market. From on-the-spot offers to mass resignations, we saw a seismic shift in how employees articulated what matters to them in the workplace. Companies that offered limited flexibility lost out on talent, while...
The digital privacy landscape has been shifting more towards the individual's right to privacy for years, and digital marketers need to ensure they can work effectively without access to third-party data. Sam Ward, Associate Director; Tim Maurizio,...
Content marketers in 2023 will consider changing buyer behaviors, privacy concerns, and the need to measure content’s impact. We know that content marketing is no longer optional, but this method of reaching buyers will become increasingly important...
Navigating the evolving landscape of technology can be like traversing a veritable minefield. This is especially true in the age of artificial intelligence (AI). For business leaders, understanding and implementing IT transformation in the age of AI...
How did the pandemic period make things difficult for businesses? The word "unprecedented" became the banner flag of the COVID-19 pandemic period of 2020-2023. You probably heard that word regularly on TV, in the press, with friends, and at work....
Many consumers have Internet of Things (IoT) products in their homes, like Alexa or smart thermostats, but B2B is perhaps the more transformative space for IoT. B2B IoT is reshaping traditional business models, driving operational efficiency, cost...
As the Internet of Things (IoT) expands, so does the need for robust cybersecurity measures. The intersection of these two sectors presents both significant opportunities and challenges. This convergence has profound marketing implications for...
The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.
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