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B2B Insights

A collection of articles, insights, provocations and trends on the latest in
B2B digital marketing

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Thoughts on the Future of Marketing and Sales [REPORT]

To celebrate the release of its 128-page 2016 State of Inbound report, Hubspot organized a week of events related to the future of inbound marketing and sales. Here are some takeaways on the future...

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Lead Generation Mistakes to Avoid

Lead generation was the most important content marketing goal for 85% of B2B marketers surveyed in 2016 by the Content Marketing Institute. Yet even though lead generation is essential to marketing...

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5 Inbound Marketing Best Practices for IT Value-Added Resellers

The Value-Added Reseller (VAR) drives business value through software, hardware or networking products. Yet communicating that value is essential for the VAR to capture leads and sales opportunities....

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Nonprofit Marketing KPIs — Metrics That Matter

It’s easy to tout Key Performance Indicator (KPI) analysis to prove you’re getting the job done. Yet smart marketers in nonprofit marketing know that the more important gauge of success is KPIs...

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10 Important Marketing Acronyms and What They Mean

No one likes to waste time with full words any more, right? OMG. LOL. A review of discussion among marketers highlights that acronyms are as common in this industry as in any other form of...

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Tips for improving trade show ROI using inbound marketing

Paying to sponsor a trade show is not a silver bullet technique for driving positive ROI from such events. Simply attending the event isn’t enough either. Trade shows are expensive. Although trade...

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Gotcha! 5 Smart Marketing Insights from Pokémon GO

See what we’ve done here by linking our article to Pokémon GO? We’re tying our marketing insights to a relevant trend. Newsjacking such as this can work — when it’s done well. Learn more about this...

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Best practices for small business websites

75 percent of users admit to making judgments about a company’s credibility based on their website’s design. – Stanford University   Increasing revenue is a big goal for businesses of any size. A...

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6 Inbound Marketing Best Practices

Inbound marketing is a powerful and effective methodology for B2B, B2C and nonprofits alike. The most recent State of Inbound study from Hubspot found respondents prioritizing inbound over outbound...

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Useful Marketing Certifications

Marketing certifications are meant to give the recipient deeper subject knowledge and enhanced credibility. But, with so many options available, how can inbound marketers select the one that...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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