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B2B Marketing Insights

B2B

Does Web Content Have an ROI?

Content is still king. Inbound marketing requires quality content to drive traffic, visibility and leads. Content needs to exist for each stage of the buying process. So, when asked “Does web content have an ROI?” illustrate the return on investment with these metrics demonstrating conversion and...

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B2B

Best Practices for IT Value-Added Reseller Company Websites

In an ever-evolving landscape roiled by big data, mobile, turn-key applications, and cloud computing, value-added resellers (VARs) are forced to reinvent themselves as broad IT solution providers. Seeking to adapt in a volatile arena, the VAR marketer might ask: How can a VAR company stand out and...

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B2B

5 Best Practices for IT Websites

Spending on worldwide information technology continues to grow with IDC predicting the market will reach $2.252,9 billion this year and $2,461.1 billion by 2019. That’s a lot of market share up for grabs, but how does IT marketing standout? Try these 5 best practices for IT websites in order to...

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B2B

How website redesign drove measurable business value for a leading artificial intelligence company.

An Ironpaper Client Success Story. Arago (www.arago.co) has an underlying mission to give people back the time they are currently spending in mindless processes—helping to drive more value from human endeavors. What they do with operations automation is reminiscent of what Ironpaper does for its...

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B2B

7 Sales Generation Tips for IT Companies

IT and technology companies are challenged to generate sales in an industry being reshaped by non-stop disruption. With pressure on the IT company evident in shifts in software and services delivery, new business models, the buzz of big data, and a demand for constant innovation, marketing for IT...

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B2B

5 Sales Generation Tips for Industrial Manufacturing

Industrial manufacturers are under pressure to improve plant productivity, enhance competitiveness, and meet customer demands for innovation. Yet some manufacturers may be reluctant amidst market uncertainty and memories of 2001 and 2008 economic hits. These 5 sales generation tips for industrial...

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B2B

Why is Customer Retention Important?

The 20% of your customer base that are loyal customers drive an additional 80% of business. — Gartner With all the attention paid to lead generation and sales nurturing, it is easy to lose sight of customer retention. The B2B marketer can’t afford to overlook the importance of fostering brand...

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B2B

IT Market Statistics and Trends

The information technology sector has an important cascading effect on the global economy. Generating revenue and employing workers at a relatively high median wage, the IT sector also helps other sectors “improve productivity, operate more efficiently and innovate faster,” per CompTIA. Not to...

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Web design

Is Online Fundraising Effective?

There are more donors and donor dollars out there. The Association of Fundraising Professionals reported a 2% gain in net donors from 2014 - 2015 and 5.3% gain in dollars donated in the same period. Nevertheless, those same professionals may be wondering: “Is online fundraising effective?” Online...

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B2B

How to Nurture Sales Leads — 5 Tactics that Work

For those wondering how to nurture sales leads into greater opportunities, we round up five tactics that work--distinctly helping to drive leads further into the buying process. Here are five tips on how to nurture sales leads: #1 Use progressive profiling Trying to capture all of a lead’s...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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