Always on the lookout for ways to improve your nonprofits website and its performance? If the site is built on Wordpress, there are many great plugins to choose from. Each of these serve as a quick fix. When used correctly, they can help transform your nonprofit website into a powerhouse that reaps...
Launching a company blog is easier said than done. There are many questions to answer, and aspects to consider before moving forward. Extensive planning is crucial to the success of the blog. Why? Because most company blogs fail due to inconsistencies, regardless of the quality of content. With...
There are many online donation tools available for nonprofits - how can one choose what’s best for their organization? We narrowed down a few great tools for nonprofits and donors alike. Not only are they affordable for nonprofit fundraising - they are also convenient for donors to use for their...
B2B marketers that embrace new techniques, strategies and technologies with digital marketing see big gains and cut through the chaos of a fragmented marketplace. Many CMOs of B2B companies grapple with the challenge of changing times. Many marketing departments are stuck in approaches from the...
B2B brands can build retention and loyalty by offering a customer support program. A customer care program does not need to be difficult to implement, but the best programs offer a mix of one-way and two-way communications that inform, inspire, educate and listen. B2B marketing is more than lead...
The self-educating buyer In 2008, Roman Ray wrote, The Best Salesperson: Your Website, in Entrepreneur Magazine explaining how an business's best sales person is actually their website. The Internet has changed the way we shop Websites play a central role in the customer acquisition process. A...
Marketing automation for B2B organizations can help potential buyers throughout the conversion process--from early stage to post-sale retention. CMOs at top-performing companies indicate that their most compelling reason for implementing marketing automation is to increase revenue (79%) and get...
For websites in production, it is a good idea to block search engines from accessing your content and caching your website for search. Wordpress makes it easy to block Google and other search engines. To block Google and search engines in Wordpress Click on the "Settings" item in your left hand...
Many prospects fail to view more than the first page they land on when visiting your website from an advertisement. If, upon this first impression, the prospect doesn't like what they see they will leave. Landing pages are direct and tailored messages for helping B2B organizations acquire leads....
Why is digital advocacy important for nonprofits? Donations and soliciting volunteers are just two forms of support that nonprofit organizations can build online, but narrowly focusing on these two may cause a nonprofit to miss the true opportunities available to them online. 42% of online adults...
by Jonathan Franchell, CEO of Ironpaper - For more tips and hacks: Need to remove a new line after h1 tags? Both web designers and SEO practitioners need to employ headline tags: H1, H2, H3 in several ways to improve web page structure and tag...
The field of digital marketing is evolving rapidly in response to new technology and changing buyer expectations. To help career-minded marketers, we’ve rounded up the top 10 skills needed to succeed in the field. These are skills marketers should...
Searching for a job in the marketing industry when you don’t have a degree in marketing can be discouraging, but getting a job without a degree is entirely possible. The industry is changing, and a traditional degree may not be necessary for all...
Consultants are in high demand as businesses adapt to a landscape reconfigured by digital transformation. Still, winning business in this environment requires effective marketing strategies that convey your value proposition. New business starts...
By Nicky Capella, Content Strategist The role of marketing within an organization has undergone a significant transformation over the past several years. As businesses increasingly focus on customer experience as a competitive differentiator,...
2022 was a wild year for the job market. From on-the-spot offers to mass resignations, we saw a seismic shift in how employees articulated what matters to them in the workplace. Companies that offered limited flexibility lost out on talent, while...
The digital privacy landscape has been shifting more towards the individual's right to privacy for years, and digital marketers need to ensure they can work effectively without access to third-party data. Sam Ward, Associate Director; Tim Maurizio,...
Content marketers in 2023 will consider changing buyer behaviors, privacy concerns, and the need to measure content’s impact. We know that content marketing is no longer optional, but this method of reaching buyers will become increasingly important...
Navigating the evolving landscape of technology can be like traversing a veritable minefield. This is especially true in the age of artificial intelligence (AI). For business leaders, understanding and implementing IT transformation in the age of AI...
How did the pandemic period make things difficult for businesses? The word "unprecedented" became the banner flag of the COVID-19 pandemic period of 2020-2023. You probably heard that word regularly on TV, in the press, with friends, and at work....
Many consumers have Internet of Things (IoT) products in their homes, like Alexa or smart thermostats, but B2B is perhaps the more transformative space for IoT. B2B IoT is reshaping traditional business models, driving operational efficiency, cost...
As the Internet of Things (IoT) expands, so does the need for robust cybersecurity measures. The intersection of these two sectors presents both significant opportunities and challenges. This convergence has profound marketing implications for...
The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.
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