How to Get $10,000 in a Google AdWords Grant for Your Nonprofit

Google grants for nonprofits - eligibility map

As a nonprofit, exposure to a wide audience is huge. But that can be costly and time consuming. Little known to many nonprofits, there’s an opportunity to shine online: a $10,000 monthly Google AdWords grant. Using this AdWords grant, nonprofits can …


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7 Benefits of Workflow Automation on Your Lead Nurturing ROI

Workflow automation for B2B sales funnels

Workflow automation is the process of automating a repetitive task, so it’s done automatically, not manually. And by using an automation tool like HubSpot or Marketo, you cut resources and time out of your equation. But most importantly, automation can increase your …


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Growth Hacking Strategies to Get More Leads for Your B2B Tech Company

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By now, you’ve probably heard the buzz about “growth hacking.” It sounds catchy, but it’s no magic — it’s more of a data-driven science experiment. So what are growth hacking strategies, and how can this method grow your B2B technology …


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5 Data-Driven Ways to Find Successful Blog Post Ideas

blog post idea - social media analytics

You can find tons of techniques in a Google search for blog post ideas. But usually, these include a list of topics that someone else already brainstormed. They may or may not be relevant to your business. So what good are someone …


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How to See Results With a B2B Website Redesign (7 Step Checklist)

Conversion rate optimization tools - Hubspot web grader

A website redesign shouldn’t just improve look and feel of your B2B company. Instead, a redesign must grow your lead database and increase conversions.  According to Kinesis Inc., once your page loads, users form an opinion in .05 seconds, so the pressure …


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How One Nonprofit Marketing Strategy Increased Donations by 56%

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What does a successful nonprofit marketing strategy look like? Well, as a nonprofit marketer, you might have plenty of ideas for marketing. But still, with a busy schedule and limited budget, it can be hard to execute a cohesive strategy …


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Marketing Data is the Next Big Opportunity for IoT. Here’s Why.

internet of things marketing data

IoT companies are no strangers to data. Because of this, they are the market leaders in data-driven technology. But what about using marketing data to drive growth? For many IoT companies, they ignore or underutilize marketing data entirely. However, the next big opportunity for IoT …


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5 Major Considerations for Your IoT Marketing Strategy

IOT marketing strategy: main obstacles

According to VisionMobile’s IoT Megatrends 2016 report, 4.5 million developers are working on IoT applications. Additionally, IDC estimates the IoT solutions market value will reach $7.1 trillion in 2020. Marketers in technology marketing face an exciting opportunity. We can help create …


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Technology Statistics for 2017 (And How They Impact B2B Marketing)



Our world is more connected than ever, and technology statistics say that B2B marketers are embracing innovation fully: 70% of survey respondents said they expect their marketing technology budget to increase slightly (50%) or greatly (20%) in 2017 (Walker Sands). …


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How to Use Marketing Data for B2B Company Growth

marketing data - sources report HubSpot

Data is quickly becoming the preferred decision-maker in B2B organizations. And companies realize the need for improved data collection, analysis, and reporting. In fact: 42% of B2B marketing professionals state that a lack of quality data is their biggest barrier …


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What is a Good Conversion Rate? A Guide for B2B Marketers

what is a good conversion rate?

Often times, enterprises try to answer the question, What is a good conversion rate? without any context. When establishing conversion rates, context is everything. A lack of context can actually do harm to a marketing team, because it causes teams …


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Nonprofit Marketing Statistics: Preparing Your Strategy Through 2017

Nonprofit marketing statistics tactics effectiveness

1,571,056 nonprofit organizations are registered in the United States. And for most of these nonprofit organizations, top communication goals include: Acquiring new donors Engaging community General brand awareness Donor retention But how can nonprofit marketers meet these goals in 2017 …


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20+ Content Marketing Statistics, and What They Mean for You

Content marketing priorities

Editor’s Note: This post was originally published on Oct, 2016 and has been updated with new statistics and insights. Content still matters deeply to B2B business. In fact: A Regalix 2016 survey found 96% of marketers identifying content marketing as a …


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B2B Inbound Marketing: Innovative Strategies You Need by 2018

What is Growth Driven Design?

By its nature, B2B inbound marketing is innovative — that’s why it works! But even within an inbound framework, marketers must stay up-to-date with technology to stay ahead. Here are three innovative, technology-driven strategies to implement this year. By current trends, …


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9 Amazing Nonprofit Marketing Ideas That Will Increase Online Donations

nonprofit marketing ideas - slideshare

Giving back is growing, much to the delight of nonprofits. It’s more important than ever for marketers to keep up with new nonprofit marketing ideas. In fact: Total giving is expected to increase 3.6% in 2017 and by 3.8% in …


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How to Mobilize Donors With Nonprofit Content Marketing

Nonprofit Content Marketing Usage (by Tactic) - The most effective nonprofit professionals use all of these tactics more often than their least effective peers do; however, they use some of these tactics a great deal more frequently, including videos (80% vs. 60%), articles on other websites (59% vs. 38%), blogs (58% vs. 38%), infographics (43% vs. 18%), and online presentations (43% vs. 19%).

It’s true: Nonprofit marketing faces many challenges today. In particular, nonprofit marketers must adapt in the rapidly shifting fundraising landscape — And rely on tight budgets to get the job done. Yet by creating a nonprofit content marketing plan, your organization also …


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Want Better Conversions? 12 Conversion Rate Optimization Tools You Need

Conversion rate optimization (CRO) is a priority for marketers who lead successful, data-driven campaigns. A well-running, converting website is the crux of a marketing campaign, so marketers must continually optimize. And conversion rate optimization tools can point your CRO efforts in …


4 Content Analytics You Should Analyze for Better Results

Personalized CTAs - The Benefits of Website Personalization for B2B Companies

Content marketers write so frequently that sometimes they forget to stop and check out their content analytics, to track what works and what doesn’t. In 2015, the B2B marketers in this survey reported several different ways that they could “understand their …


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Marketing Your B2B Technology Company? You Need These Tools

B2B tech marketing - Google data studio

As a B2B technology marketer, you no doubt want the best tools to measure, boost, and grow your marketing efforts. Thankfully, we live in an era of innovative marketing tech. And you can invest in tools for important B2B marketing functions: like …


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HubSpot COS vs WordPress: How to Choose the Best Website Platform

HubSpot keyword planning

Choosing where to host your website? As you know, it’s a huge decision, and many decision-makers wonder: HubSpot COS vs WordPress — which is better? Users produce about 76.9 million new posts and 41.4 million new comments on WordPress each month. – …


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How to Create a Successful Nonprofit Marketing Plan (In 8 Steps)

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You want to grow your nonprofit base online, and you know the digital space is important to energize donors. Still, a nonprofit marketing plan needs many moving pieces. And a digital campaign is a lot to organize, in fact: Only 26% of nonprofit organizations have a …


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How to Choose a Digital Marketing Agency That Will Drive Results

How to Choose a Digital Marketing Agency – Skills

Are you wondering how to choose a digital marketing agency? If so, you’re not alone. In fact: Companies outsource “between 45 percent and 75 percent of marketing activities” to agencies, according to Accenture. Why is this trend growing? Because the demands on marketers …


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B2B Lead Generation: How to Set Measurable Goals

An important part of any lead generation strategy is setting and meeting goals. Lead generation tactics not based on goals cannot result in measurable success. Consequently, marketers may not know whether or not to repeat certain actions. 68% of B2B …


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Education Website Design Trends Into 2017

Education Website Design – Typography

Colleges and universities tout their ability to help graduates compete. But higher education institutions are themselves competing in a densely populated market. California alone had 458 higher education institutions in 2015. Yet staying abreast of trends for education website design can …


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8 Website Redesign Questions to Guarantee High Performance

Website Redesign Gamification Idea

A website redesign is a great opportunity to refresh your online presence. But don’t think of a website redesign as a design task. Instead, you should start with marketing strategy and with data. During and after a redesign, you should be …


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LinkedIn Marketing in 2017: What B2B Businesses Need to Know

LinkedIn Marketing for B2b

LinkedIn has a new layout. This means that both brands and individuals must rethink their LinkedIn marketing strategy for 2017. The cleaner, sleeker look will be “more intuitive and focused to bring conversations and content to the forefront,” says LinkedIn. 50% …


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Content Promotion Tips to Save Time and Do Better Marketing

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In the inbound marketing world, we should all take a second look at the advice “work smarter, not harder” — because if we did, we’d all spend a lot more time on content promotion. Just think of how much time a marketing team …


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IoT Marketing Strategy and How to Understand the IoT Buyer

iot marketing strategy

The Internet of Things (IoT) is quickly becoming a reality. In fact, Cisco estimates that there will be 500 billion devices connected to the Internet by 2030 (compared to 15 billion today). The IoT is growing 2X year-over-year. — Cisco With …


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3 B2B Marketing Tips to Help You Understand Your Prospects

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It’s important for all businesses to understand their prospects, but this is especially true for B2B companies. These three B2B marketing tips can help you speak your prospects’ language and create relevant brand touch points. Why is prospect research especially important for …


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4 Ways HubSpot Workflows Will Nurture Your Leads Better

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HubSpot is an incredible tool for lead nurturing. But few marketers know how to use HubSpot workflows to their full capabilities. Why not use all the tools in your toolkit? Here, we’ll show you the best ways to improve your lead nurturing …


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