Internet of Things Market Analysis: 20+ Statistics on the IoT Opportunity

IoT market analysis - IT product performance

The Internet of Things (IoT) is growing at a rapid pace; Intel predicts 200 billion devices will be connected by 2020. Furthermore, the opportunities that comes with IoT are vast. And companies across the globe are investing in this new technology …


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Statistics and Trends for Nonprofit Website Content

nonprofit content marketing percentage

Whether your goal is to increase donations, find new volunteers, spread awareness or promote an upcoming campaign, your nonprofit website content is the place to start. Your online content can do more than tell your story and educate visitors about …


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How to Create a High-Ranking Technology Content Marketing Strategy

technology content marketing hashtags

In the B2B space, you need technology content marketing to attract leads, convert customers, and win over advocates digitally. It’s important to stand out as a thought leader, and you probably want your content to help your website rank in major …


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4 Nonprofit Website Design Best Practices for More Donations

Nonprofit website value proposition

As a nonprofit, your website is critical to your organization’s long-term success. A strong online presence can help you: Raise money Engage new and existing donors Attract supporters Create media opportunities Spread the word about your mission Given that, your …


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Digital Advertising Trends and Forecasts to Watch in 2017

digital advertising spending across worldwide, by type 2013-2019

What are the major digital advertising trends today? We’ve assessed some brand new reports to bring you important trends, tactics, and industry statistics for 2017 and beyond. Digital Advertising Trends: Overall Spend Overall, digital advertising thrives as a popular marketing tactic. Digital …


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HubSpot Campaign Best Practices for Success

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HubSpot is a powerful marketing automation software. So as you plan your next big marketing idea, you want to use HubSpot campaign best practices to truly take advantage of this tool: Marketing automation users report three times more leads passed to …


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How to Do a Nonprofit Content Audit (That Doesn’t Take Forever)



Nonprofit content marketers struggle with a few top content challenges, according to the Content Marketing Institute/Blackbaud: Measuring content effectiveness (54%) Producing engaging content (53%) Lack of budget (45%) Producing content consistently (42%) Measuring the ROI of a content marketing program …


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Inbound vs. Outbound: Statistics That Make a Difference

inbound vs. outbound globally

While many organizations use a combination of inbound vs. outbound marketing. tactics, recent 2017 statistics show that the majority of companies are finding success in inbound. But first, what is the difference? Outbound Marketing includes tactics such as ads, direct mails, trade …


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6 Easy Ways to Convert B2B Leads With Your Blog Strategy

blog strategy keyword ideas

A blog strategy puts a ton of work on your marketing team. You need to write (and edit!) constant articles, find or create visualizations, research trends, and analyze results — not to mention promote your work. So it makes sense that …


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How to Make an Impact With Nonprofit Newsletter Content

Top Nonprofit Digital Trends for 2017

Your nonprofit newsletter content is essential to spread news, bring in donations, and keep in touch with advocates. But while having a dedicated person to deploy email would be ideal, many nonprofits lack the time and resources to truly strategize their email …


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6 Myths About a Landing Page Strategy (That Will Actually Kill Conversions)

landing page strategy with many form questions

If you’re like 68% of B2B businesses, you use landing pages to strategically get more leads (Marketo). But just having these pages isn’t enough. Your landing page strategy is extremely important to the success of your website, to lead generation, …


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5 Reasons Your B2B Marketing Campaign is Failing (And How to Fix It)

Generate Leads for Software Development Projects

Sometimes, your B2B marketing campaign won’t “work.” Your traffic or lead goals fall short, your team gets stressed, or you just don’t complete the pieces on time. While many factors can affect your campaign during execution, oftentimes you can pinpoint the …


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What is Microdata, and How Can it Help My SEO Ranking?

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If you’re really savvy with SEO, you know that there are different techniques to get your website found in search engines. Many marketers are most comfortable with on-page SEO: creating content for keywords, then optimizing that content (like adding header tags, …


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How to Get $10,000 in a Google AdWords Grant for Your Nonprofit

Google grants for nonprofits - eligibility map

As a nonprofit, exposure to a wide audience is huge. But that can be costly and time consuming. Little known to many nonprofits, there’s an opportunity to shine online: a $10,000 monthly Google AdWords grant. Using this AdWords grant, nonprofits can …


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7 Benefits of Workflow Automation on Your Lead Nurturing ROI

Workflow automation for B2B sales funnels

Workflow automation is the process of automating a repetitive task, so it’s done automatically, not manually. And by using an automation tool like HubSpot or Marketo, you cut resources and time out of your equation. But most importantly, automation can increase your …


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Growth Hacking Strategies to Get More Leads for Your B2B Tech Company

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By now, you’ve probably heard the buzz about “growth hacking.” It sounds catchy, but it’s no magic — it’s more of a data-driven science experiment. So what are growth hacking strategies, and how can this method grow your B2B technology …


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5 Data-Driven Ways to Find Successful Blog Post Ideas

blog post idea - social media analytics

You can find tons of techniques in a Google search for blog post ideas. But usually, these include a list of topics that someone else already brainstormed. They may or may not be relevant to your business. So what good are someone …


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How to See Results With a B2B Website Redesign (7 Step Checklist)

Conversion rate optimization tools - Hubspot web grader

A website redesign shouldn’t just improve look and feel of your B2B company. Instead, a redesign must grow your lead database and increase conversions.  According to Kinesis Inc., once your page loads, users form an opinion in .05 seconds, so the pressure …


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How One Nonprofit Marketing Strategy Increased Donations by 56%

nonprofit personas Safe Horizon

What does a successful nonprofit marketing strategy look like? Well, as a nonprofit marketer, you might have plenty of ideas for marketing. But still, with a busy schedule and limited budget, it can be hard to execute a cohesive strategy …


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Marketing Data is the Next Big Opportunity for IoT. Here’s Why.

internet of things marketing data

IoT companies are no strangers to data. Because of this, they are the market leaders in data-driven technology. But what about using marketing data to drive growth? For many IoT companies, they ignore or underutilize marketing data entirely. However, the next big opportunity for IoT …


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5 Major Considerations for Your IoT Marketing Strategy

IOT marketing strategy: main obstacles

According to VisionMobile’s IoT Megatrends 2016 report, 4.5 million developers are working on IoT applications. Additionally, IDC estimates the IoT solutions market value will reach $7.1 trillion in 2020. Marketers in technology marketing face an exciting opportunity. We can help create …


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Technology Statistics for 2017 (And How They Impact B2B Marketing)



Our world is more connected than ever, and technology statistics say that B2B marketers are embracing innovation fully: 70% of survey respondents said they expect their marketing technology budget to increase slightly (50%) or greatly (20%) in 2017 (Walker Sands). …


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How to Use Marketing Data for B2B Company Growth

marketing data - sources report HubSpot

Data is quickly becoming the preferred decision-maker in B2B organizations. And companies realize the need for improved data collection, analysis, and reporting. In fact: 42% of B2B marketing professionals state that a lack of quality data is their biggest barrier …


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What is a Good Conversion Rate? A Guide for B2B Marketers

what is a good conversion rate?

Often times, enterprises try to answer the question, What is a good conversion rate? without any context. When establishing conversion rates, context is everything. A lack of context can actually do harm to a marketing team, because it causes teams …


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Nonprofit Marketing Statistics: Preparing Your Strategy Through 2017

Nonprofit marketing statistics tactics effectiveness

1,571,056 nonprofit organizations are registered in the United States. And for most of these nonprofit organizations, top communication goals include: Acquiring new donors Engaging community General brand awareness Donor retention But how can nonprofit marketers meet these goals in 2017 …


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20+ Content Marketing Statistics, and What They Mean for You

Content marketing priorities

Editor’s Note: This post was originally published on Oct, 2016 and has been updated with new statistics and insights. Content still matters deeply to B2B business. In fact: A Regalix 2016 survey found 96% of marketers identifying content marketing as a …


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B2B Inbound Marketing: Innovative Strategies You Need by 2018

What is Growth Driven Design?

By its nature, B2B inbound marketing is innovative — that’s why it works! But even within an inbound framework, marketers must stay up-to-date with technology to stay ahead. Here are three innovative, technology-driven strategies to implement this year. By current trends, …


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9 Amazing Nonprofit Marketing Ideas That Will Increase Online Donations

nonprofit marketing ideas - slideshare

Giving back is growing, much to the delight of nonprofits. It’s more important than ever for marketers to keep up with new nonprofit marketing ideas. In fact: Total giving is expected to increase 3.6% in 2017 and by 3.8% in …


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How to Mobilize Donors With Nonprofit Content Marketing

Nonprofit Content Marketing Usage (by Tactic) - The most effective nonprofit professionals use all of these tactics more often than their least effective peers do; however, they use some of these tactics a great deal more frequently, including videos (80% vs. 60%), articles on other websites (59% vs. 38%), blogs (58% vs. 38%), infographics (43% vs. 18%), and online presentations (43% vs. 19%).

It’s true: Nonprofit marketing faces many challenges today. In particular, nonprofit marketers must adapt in the rapidly shifting fundraising landscape — And rely on tight budgets to get the job done. Yet by creating a nonprofit content marketing plan, your organization also …


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Want Better Conversions? 12 Conversion Rate Optimization Tools You Need

Conversion rate optimization (CRO) is a priority for marketers who lead successful, data-driven campaigns. A well-running, converting website is the crux of a marketing campaign, so marketers must continually optimize. And conversion rate optimization tools can point your CRO efforts in …