While the methodology behind inbound marketing is evergreen, the tactics used to grow and stay relevant are always evolving year to year. It’s important to follow the data and see where customers — and competitors — are heading. Here are …
SEO vs. SEM: What’s the Difference?
Simply speaking, SEO (search engine optimization) refers to improving your website for the purpose of generating organic traffic once people search for keywords in search engines like Google and Bing. On the other hand, SEM (search engine marketing) generally refers …
What is a Qualified Lead? How to Set Criteria
At some point in an advanced lead generation strategy you will come across the question: What is a qualified lead? A qualified lead is someone who could become a potential customer to you, based on criteria and identifying information that …
Digital Marketing Funnel: B2B Strategies for 2019
Digital marketing in 2018 was defined by several major trends — there was more targeting, more technology and automation, and of course more concern about privacy as spurred by GDPR. B2B marketers moving into 2019 should know some critical things …
Behavioral Targeting Examples for a Strong B2B Campaign
You may be familiar with behavioral targeting for consumer brands — you see it in action every time you search for a product online and see that product “chase” you around the web in different advertising slots. This can make …
6 Amazing Benefits of Agile Website Design
Agile projects are three times more likely to succeed than projects managed with traditional methods. –Vitality Chicago Agile website design is the method of launching a lean version of your company’s website, then making software and content improvements over …
Must-Have B2B Lead Generation Strategies for 2019
Did you meet your lead generation goals for 2018? Whether you were right on, above, or just below the bar, 2019 can be a year of even greater growth. You may need to get back to basics while also trying …
The Complete Guide to Structuring Effective Blog Posts
By Justin Champion Think back to the last blog post you read. Did you skim through it as opposed to reading it because the introduction didn’t keep your attention? Did the content seem to ramble as opposed to getting to …
Marketing Goals Examples for B2B Marketing Teams
In the past, marketing teams were concerned with softer metrics like social media shares, video views, and webpage visits. These metrics spoke to marketing value, but not business value i.e. revenue, and it was hard to convince stakeholders to invest …
5 Advantages of Online Advertising for B2B Marketers
According to Statista, online advertising spend is steadily growing year-over-year, and is expected to grow almost 11% yearly through 2021. Online advertising opens up many possibilities for marketing teams to scale, reach new contacts, and nurture leads through their funnel. …
Benefits of a Landing Page for B2B
You’ve probably heard about how much you need landing pages on your website. You might also know best practices for a landing page and how it differs from your home page. These are all good tidbits to learn. But if …
Creating a Great Landing Page for Sales Leads
Sales leads are new contacts who have opted in to be contacted and have a high likelihood of being ready for a sales outreach. Capturing sales-ready leads is one of the most rewarding benefits of digital marketing. While it’s great …
Customer Lifecycle Management: Tips for B2B Tech Companies
As a B2B tech company, your sales process is often several months to even a year long (or more!). It’s also usually a winding pathway, filled with education and deliberation. For tech companies especially, there are often multiple buyers and …
Top of Funnel Marketing: Strategies for Acquiring More B2B Leads
What is Top of Funnel Marketing? Top of funnel marketing refers to strategies, often digital, that help brings new website traffic and leads into your funnel. Many of these prospects are just becoming aware of your company or offering for …
My Google Rankings Dropped — What Now?
Have your Google rankings dropped suddenly, or perhaps gradually over time but you are noticing it for the first time now? This can be a serious offense for your website performance and business, especially if you are reliant on organic …
Remarketing vs Retargeting: Defining a Strategy for B2B Lead Conversion
One in five marketers now has a dedicated budget for retargeting. (InvespCRO) Once someone leaves your website, all hope of converting them is not lost! Companies can and should recapture attention for their products and services. Acquiring new B2B …
5 Remarketing Examples for B2B Companies
With today’s data capabilities, we’re used to seeing remarketing ads for our favorite consumer brands. If you browse any major online retail store you will soon find the same products following you around the web in what is called retargeting …
5 Ways to Optimize Your Downloadable B2B Content for Sales Leads
The average person consumes 11.4 pieces of content before making a purchasing decision, according to Forrester. Clearly, content matters for the sales process. Content marketing can help give context, or it can show thought leadership. It can be the …
5 Reasons Content Creators Should Be Looking At Analytics
Content creators might not be in the habit of mining the wealth of analytical data to find clues to what kind of content they should be planning to write or how well existing content is impacting their bottom line. But …
Tagged analysis, B2B, content marketing, digital marketing, digital PR, lead generation, SEO
Simple Web Design + Content Upgrades for Instant Engagement
While it’s always nice to get a “facelift” on your website and a fresh new look, redesigning a website is about so much more than branding and visual appeal. Your website should be a tool for lead generation and sales …
How to Create a Keyword Strategy for SEO
A keyword strategy is a wonderful way to organize your search marketing activities. We advise that every company starts with a documented strategy before getting too far with content writing or anything else. Google’s market share in 2017 was …
Tagged SEO, web design, web strategy, website
What is an SEO page? Definition and Best Practices
A successful search engine optimization (SEO) strategy involves different tactics across your digital marketing mix. Some SEO tactics include content marketing, blog publishing, and technical SEO (such as ensuring that your website is fast and high-performing.) In order to rank …
5 Ways to Fail at Account-Based Marketing
Account-based marketing is a solid technique for marketers to attract the right prospects into their marketing and sales funnels. By targeting specific accounts or individuals, you can “trim” off resources from your marketing efforts that may be spent capturing irrelevant …
The Missing Element in Your 2018 Business Growth Strategy: Sales and Marketing Alignment
By Anna Tindal How would you describe a marketing campaign’s success? Do you simply show your CEO an attractive new website page, or do you track leads and sales? Research suggests marketers are still choosing to allocate marketing dollars to …
7 Common SEO Mistakes That Website Designers Make
Launching a new website for a business can be a hectic period with competing stakeholder agendas. Within this launch period, it’s important to remember to focus on performance goals. SEO should be included as part of these goals. Based on …
Tagged SEO, web design, web development, web strategy, website
The Top 6 Most Common Account-Based Marketing Challenges and Obstacles
The road to success in account-based marketing (ABM) can be fraught with challenges and obstacles that each agency has to overcome. While some of these issues may be specific to the agency and its method of operating, some recurring problems …
Smart Car Statistics – The Increasingly Digital Experience of the Connected Vehicle
In the decades since Model Ts starting rolling off the conveyor belt and sparked a national obsession, cars have been many different things to the American people. They have served as dining rooms for busy families, status symbols for those …
Tagged analysis, B2B, Internet of Things, stats and trends
Key Skills for a B2B Marketing Career
Skilled B2B marketers are in high-demand, but the critical skills needed to perform as a competitive marketer shift continuously. With the increasing availability of data, marketers have to evolve how they organize and execute campaigns. Data provides new opportunities for …
Tagged B2B, content marketing, digital marketing, jobs, marketing jobs
Using Content in the Sales Process
Tips For Using Content in the Sales Process Successfully We feel that content is just as important in the sales process as it is in marketing. Content in the sales process is an excellent way to nurture prospects down the …
Tagged B2B, B2B sales, digital PR, lead generation, sales enablement
The seven most effective account-based marketing activities
As your marketing efforts become more complex, they can also become more time-consuming. One of the reasons some organizations remain loyal to an ineffective sales approach is because making the leap to an inbound marketing, account-based marketing, and agile marketing …
