How to Succeed With Account Based Marketing on LinkedIn

Linkedin advertising

More B2B marketing teams are turning to account-based marketing for lead generation, especially as GDPR and privacy concerns make cold outreach harder and potentially legally risky, too. With account-based marketing, you push marketing campaigns to specific audiences and accounts rather …

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13 Critical Inbound Marketing Statistics for B2B in 2019

Critical Inbound Marketing Statistics for B2B in 2019

While the methodology behind inbound marketing is evergreen, the tactics used to grow and stay relevant are always evolving year to year. It’s important to follow the data and see where customers — and competitors — are heading. Here are …

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SEO vs. SEM: What’s the Difference?

SEO and SEM - search marketing

Simply speaking, SEO (search engine optimization) refers to improving your website for the purpose of generating organic traffic once people search for keywords in search engines like Google and Bing. On the other hand, SEM (search engine marketing) generally refers …

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What is a Qualified Lead? How to Set Criteria

What is a qualified lead?

At some point in an advanced lead generation strategy you will come across the question: What is a qualified lead? A qualified lead is someone who could become a potential customer to you, based on criteria and identifying information that …

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Digital Marketing Funnel: B2B Strategies for 2019

Digital Marketing Funnel: B2B Strategies - marketing plan with testing

Digital marketing in 2018 was defined by several major trends — there was more targeting, more technology and automation, and of course more concern about privacy as spurred by GDPR. B2B marketers moving into 2019 should know some critical things …

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Behavioral Targeting Examples for a Strong B2B Campaign

Actions for behavioral targeting - B2B marketing examples

You may be familiar with behavioral targeting for consumer brands — you see it in action every time you search for a product online and see that product “chase” you around the web in different advertising slots. This can make …

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6 Amazing Benefits of Agile Website Design

Agile website design - growth driven website design - example wireframe

Agile projects are three times more likely to succeed than projects managed with traditional methods. –Vitality Chicago   Agile website design is the method of launching a lean version of your company’s website, then making software and content improvements over …

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Must-Have B2B Lead Generation Strategies for 2019

2019 lead generation tips - Must-Have B2B Lead Generation Strategies for 2019

Did you meet your lead generation goals for 2018? Whether you were right on, above, or just below the bar, 2019 can be a year of even greater growth. You may need to get back to basics while also trying …

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The Complete Guide to Structuring Effective Blog Posts

How to formula - guide to writing effective blog posts

By Justin Champion Think back to the last blog post you read. Did you skim through it as opposed to reading it because the introduction didn’t keep your attention? Did the content seem to ramble as opposed to getting to …

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Marketing Goals Examples for B2B Marketing Teams

Marketing goals examples

In the past, marketing teams were concerned with softer metrics like social media shares, video views, and webpage visits. These metrics spoke to marketing value, but not business value i.e. revenue, and it was hard to convince stakeholders to invest …

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5 Advantages of Online Advertising for B2B Marketers

graph of advertising data

According to Statista, online advertising spend is steadily growing year-over-year, and is expected to grow almost 11% yearly through 2021. Online advertising opens up many possibilities for marketing teams to scale, reach new contacts, and nurture leads through their funnel. …

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Benefits of a Landing Page for B2B

B2B Marketing: Lead generation landing pages - conversion strategy

You’ve probably heard about how much you need landing pages on your website. You might also know best practices for a landing page and how it differs from your home page. These are all good tidbits to learn. But if …

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Creating a Great Landing Page for Sales Leads

Conversion points - website

Sales leads are new contacts who have opted in to be contacted and have a high likelihood of being ready for a sales outreach. Capturing sales-ready leads is one of the most rewarding benefits of digital marketing. While it’s great …

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Customer Lifecycle Management: Tips for B2B Tech Companies

Lead management: lifecycle stages from marketing to sales

As a B2B tech company, your sales process is often several months to even a year long (or more!). It’s also usually a winding pathway, filled with education and deliberation. For tech companies especially, there are often multiple buyers and …

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Top of Funnel Marketing: Strategies for Acquiring More B2B Leads

Top of the funnel marketing

What is Top of Funnel Marketing? Top of funnel marketing refers to strategies, often digital, that help brings new website traffic and leads into your funnel. Many of these prospects are just becoming aware of your company or offering for …

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My Google Rankings Dropped — What Now?

Google ranking drop - SEO drop

Have your Google rankings dropped suddenly, or perhaps gradually over time but you are noticing it for the first time now? This can be a serious offense for your website performance and business, especially if you are reliant on organic …

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Remarketing vs Retargeting: Defining a Strategy for B2B Lead Conversion

Targeting personas - digital marketing

One in five marketers now has a dedicated budget for retargeting. (InvespCRO)   Once someone leaves your website, all hope of converting them is not lost! Companies can and should recapture attention for their products and services. Acquiring new B2B …

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5 Remarketing Examples for B2B Companies

Paid campaigns: remarketing

With today’s data capabilities, we’re used to seeing remarketing ads for our favorite consumer brands. If you browse any major online retail store you will soon find the same products following you around the web in what is called retargeting …

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5 Ways to Optimize Your Downloadable B2B Content for Sales Leads

Lead generation for sales: Optimize Your Downloadable B2B Content for Sales Leads

The average person consumes 11.4 pieces of content before making a purchasing decision, according to Forrester.   Clearly, content matters for the sales process. Content marketing can help give context, or it can show thought leadership. It can be the …

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5 Reasons Content Creators Should Be Looking At Analytics

5 Reasons Content Creators Should Be Looking At Analytics -- Using HubSpot to analyze content

Content creators might not be in the habit of mining the wealth of analytical data to find clues to what kind of content they should be planning to write or how well existing content is impacting their bottom line. But …

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Simple Web Design + Content Upgrades for Instant Engagement

Conversion points - website

While it’s always nice to get a “facelift” on your website and a fresh new look, redesigning a website is about so much more than branding and visual appeal. Your website should be a tool for lead generation and sales …

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How to Create a Keyword Strategy for SEO

SEO tip: landing pages for SEO

A keyword strategy is a wonderful way to organize your search marketing activities. We advise that every company starts with a documented strategy before getting too far with content writing or anything else.   Google’s market share in 2017 was …

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What is an SEO page? Definition and Best Practices

A successful search engine optimization (SEO) strategy involves different tactics across your digital marketing mix. Some SEO tactics include content marketing, blog publishing, and technical SEO (such as ensuring that your website is fast and high-performing.) In order to rank …

5 Ways to Fail at Account-Based Marketing

Account-based marketing is a solid technique for marketers to attract the right prospects into their marketing and sales funnels. By targeting specific accounts or individuals, you can “trim” off resources from your marketing efforts that may be spent capturing irrelevant …

The Missing Element in Your 2018 Business Growth Strategy: Sales and Marketing Alignment

By Anna Tindal How would you describe a marketing campaign’s success? Do you simply show your CEO an attractive new website page, or do you track leads and sales? Research suggests marketers are still choosing to allocate marketing dollars to …

7 Common SEO Mistakes That Website Designers Make

Website SEO pencil sketch

Launching a new website for a business can be a hectic period with competing stakeholder agendas. Within this launch period, it’s important to remember to focus on performance goals. SEO should be included as part of these goals. Based on …

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The Top 6 Most Common Account-Based Marketing Challenges and Obstacles

Top Six Most Common Account-Based Marketing Challenges and Obstacles

The road to success in account-based marketing (ABM) can be fraught with challenges and obstacles that each agency has to overcome. While some of these issues may be specific to the agency and its method of operating, some recurring problems …

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Smart Car Statistics – The Increasingly Digital Experience of the Connected Vehicle

Smart car statistics

In the decades since Model Ts starting rolling off the conveyor belt and sparked a national obsession, cars have been many different things to the American people. They have served as dining rooms for busy families, status symbols for those …

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Key Skills for a B2B Marketing Career

Skilled B2B marketers are in high-demand, but the critical skills needed to perform as a competitive marketer shift continuously. With the increasing availability of data, marketers have to evolve how they organize and execute campaigns. Data provides new opportunities for …

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Using Content in the Sales Process

Using content in the sales process

Tips For Using Content in the Sales Process Successfully We feel that content is just as important in the sales process as it is in marketing. Content in the sales process is an excellent way to nurture prospects down the …

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