By Chantel Hall, Marketing Content Specialist and Lauren Lyons, Senior Analyst and Research Writer There are many reasons that bad leads find their way into your sales funnel, but a fundamental problem for many teams is that marketing and sales do not have a shared buyer definition. Without working...
By Scott Dame, Content Specialist Although their methodologies differ, marketing and sales teams share a fundamental objective: to increase revenue. It’s logical, then, that those teams would share information and align themselves strategically toward their common goals. Unfortunately, this isn’t...
For clean energy companies, increasing demand for renewable solutions should feel like a win—but the reality is more complex. The surge in market entrants has made it more challenging to stand out, leaving even innovative providers fighting to avoid...
B2B buyers are inundated with repetitive marketing messages and surface-level content. Generative AI has contributed to this oversaturation by enabling brands to produce content faster. However, are brands considering how this oversaturation impacts...
Hiring great talent is vital to business success, but it’s not an easy feat. Many companies turn to recruiters to help fill open roles. It’s expensive, and it doesn’t foster a strong connection between the company and the candidate. But what if...
Navigating the evolving landscape of technology can be like traversing a veritable minefield. This is especially true in the age of artificial intelligence (AI). For business leaders, understanding and implementing IT transformation in the age of AI...
B2B buyers are flooded with irrelevant content. Most teams respond by producing more. More blogs, more campaigns, more noise. But buried inside your CRM and lead forms is the most underused tool in marketing: buyer language. When you combine raw...
Despite decades of evidence showing its diminishing returns, Ironpaper's research found that 74% of B2B leaders still purchase cold lists to feed their pipelines. For many, this seems like an easy answer to pipeline pressure: push more messages, get...
The traditional B2B lead generation funnel is built on a simple, comforting idea. Awareness leads to interest, interest leads to action, and action leads to revenue. But today's buyers don't behave like that anymore. "Buyers only spend 17% of their...
It's not your offer. It's not your CTA. It's not even your form length. Regulated industries like healthcare, finance, manufacturing, and government face a hidden conversion killer. And it's not visibility. It's one often overlooked factor:...
The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.
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