B2B Articles

B2B Marketing Insights

digital marketing

Going Deeper Than a Landing Page Checklist: How to Build and Optimize Landing Pages

By Chantel Hall, Marketing Content Specialist Landing pages are commonly used in B2B marketing, and when optimized, they can be a high-performing lead generation tool. However, to build successful and engaging landing pages, marketers need to go beyond a simple checklist and approach landing pages...

read more arrow

3 Questions to Ask When Evaluating Tools for Digital Marketing

By Chantel Hall, Marketing Content Specialist With the digital marketing revolution in full swing, there are more tools available to marketers than any team could need. When there’s seemingly a tool for every little task and activity, it’s hard to know where to invest your budget and what tools...

read more arrow
digital marketing

Blog Post Formats for Engaging B2B Buyers

By Chantel Hall, Marketing Content Specialist In 2021, 76% of marketers used blogs to distribute content.1 Blogging is a foundational content marketing asset because it’s free to publish and can help you achieve multiple goals simultaneously, such as reaching organic search result goals, creating a...

read more arrow
digital marketing

How To Incorporate Data-driven Marketing Into Your Day-to-Day Operations

By Chantel Hall, Marketing Content Specialist Digital marketers are inundated with data today — so much so that it can be difficult to know what data points and metrics to focus on and how to incorporate this data into your day-to-day decisions and strategy. Understanding and utilizing data to...

read more arrow
digital marketing

3 Tips for Building an Effective Lead Engagement Strategy

Salespeople are often eager to get a lead on the phone or in a meeting with the hopes of closing a deal, but pitching a meeting or a live demo can be a big ask of a buyer. Additionally, since 70-80% of B2B buyers prefer remote human interaction or digital self-service, even leads with interest and...

read more arrow
digital marketing

B2B Lead Nurturing Tactics for Every Stage in the Funnel

By Chantel Hall, Marketing Content Specialist As leads move through the marketing-to-sales funnel, your lead nurturing tactics have to evolve to meet them where they are. Relationship building is essential throughout the entire process, but the tone and context of your outreach to leads will change...

read more arrow
digital marketing

Learn How to Convert Website Visitors with CTAs

By Chantel Hall, Marketing Content Specialist Many businesses focus on increasing the number of visitors to their website, but without any clear next steps for visitors to take, the higher number of visitors to your website won’t necessarily benefit your bottom line. Effective calls to action...

read more arrow
Sales enablement

How to Build a Scalable Lead Qualification Process

By Chantel Hall, Marketing Content Specialist Lead qualification is a critical step in the B2B sales funnel; it’s where your marketing and sales teams focus on the leads they believe will become high-value customers. And with an average of only 2-5% of leads eventually converting to customers...

read more arrow

How to Get a Job in Marketing Without a Degree

Searching for a job in the marketing industry when you don’t have a degree in marketing can be discouraging, but getting a job without a degree is entirely possible. The industry is changing, and a traditional degree may not be necessary for all positions.  Marketing has become a digital-focused,...

read more arrow
digital marketing

Why Do My Leads Suck? Your Lead Nurturing Isn’t Effective

By Chantel Hall, Marketing Content Specialist, and Lauren Lyons, Senior Analyst and Research Writer The crucial step between attracting a lead and closing a deal is often misunderstood or ignored altogether: lead nurturing. Educating and connecting with leads while they’re still in the research and...

read more arrow

Join our latest B2B 
market research study.

With input from leaders like you, Ironpaper benchmarks industry trends in B2B marketing and sales. All participants can pre-register for the report to gain access to the viewpoints of the top B2B leaders.

What are the biggest B2B challenges?

Ironpaper’s comprehensive B2B marketing and sales statistics list helps companies uncover trends and changes in the industry. Learn how businesses plan to prioritize marketing and sales efforts and obstacles that could hinder growth.

Trends & Takeaways


Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.


Tel 212-993-7809  

Ironpaper ®
10 East 33rd Street 
6th Floor
New York, NY 10016

Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

Ironpaper Twitter Ironpaper Linkedin