B2B Articles

B2B Marketing Insights

Sales enablement

How to Build a Scalable Lead Qualification Process

By Chantel Hall, Marketing Content Specialist Lead qualification is a critical step in the B2B sales funnel; it’s where your marketing and sales teams focus on the leads they believe will become high-value customers. And with an average of only 2-5% of leads eventually converting to customers...

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SEO

How to Get a Job in Marketing Without a Degree

Searching for a job in the marketing industry when you don’t have a degree in marketing can be discouraging, but getting a job without a degree is entirely possible. The industry is changing, and a traditional degree may not be necessary for all positions. Marketing has become a digital-focused,...

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digital marketing

Why Do My Leads Suck? Your Lead Nurturing Isn’t Effective

By Chantel Hall, Marketing Content Specialist, and Lauren Lyons, Senior Analyst and Research Writer The crucial step between attracting a lead and closing a deal is often misunderstood or ignored altogether: lead nurturing. Educating and connecting with leads while they’re still in the research and...

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digital marketing

Do Chat Flows Work?

By Chantel Hall, Marketing Content Specialist The option to talk to a customer service agent (real or robotic) through a website chat function is growing in popularity with both businesses and buyers. But do they work? Or are they just a fad? The answer depends heavily on how you implement it. Chat...

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Lead Generation

Why Do My Leads Suck, and What Can I Do?

By Chantel Hall, Marketing Content Specialist, and Lauren Lyons, Senior Analyst and Research Writer Most salespeople are all too familiar with the experience of spending time working a lead only to realize they’re not a good fit. Their budget might be too small, their business might be the wrong...

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B2B

Content Marketing Strategy for Software Companies

By Ross Lancaster, Content Specialist Content marketing can be a powerful lead generation tool for software brands. A strong content strategy can help software businesses talk to potential buyers effectively and help convert leads to sales. Software companies may be hesitant to develop a complete...

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SEO

SaaS marketing: tips for 2022

The SaaS industry is maturing and tackling more business needs each year. Likewise, the demand for SaaS to solve business problems grows. SaaS products often have similar benefits: the potential to reduce IT support costs, improve ease of use through ongoing updates, and the ability to access tools...

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B2B

How to generate leads without cold calling

Put the phone down. You don't want to cold-call anyone. Your prospects don't want to be cold-called. Consider these statistics: The average sales development rep makes 52 calls daily. It takes 18 dials to connect with a single buyer. 84% of B2B decision-makers start the buying process with a...

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digital marketing

Does Scrum Work for Marketing Campaigns?

By Ross Lancaster, Content Specialist In 1986, Japanese business professors Hirotaka Takeuchi and Ikujiro Nonaka published “The New New Product Development Game” in the Harvard Business Review. The paper argued that traditional forms of product development — namely, the “Waterfall” method that...

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B2B

Don't be fooled by these six vanity metrics

Analytics and reporting are critical to marketing teams that want to prove an ROI for their clients. Finding the appropriate numbers, however, can mark the difference between success and failure for most businesses. Vanity metrics can get in the way of a marketing team's success. They are easily...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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