B2B Articles

B2B Marketing Insights


SEO vs. SEM: What’s the Difference?

Simply speaking, SEO (search engine optimization) refers to improving your website for the purpose of generating organic traffic once people search for keywords in search engines like Google and Bing. On the other hand, SEM (search engine marketing) generally refers to the wider practice of using...

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What is a Qualified Lead? How to Set Criteria

At some point in an advanced lead generation strategy, you will come across the question: What is a qualified lead? A qualified lead is someone who could become a potential customer to you based on criteria and identifying information that they have freely provided. It’s important to note two...

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Digital Marketing Funnel: B2B Strategies for 2019

Digital marketing in 2018 was defined by several major trends — there was more targeting, more technology and automation, and of course more concern about privacy as spurred by GDPR. B2B marketers moving into 2019 should know some critical things about the digital marketing funnel that will change....

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Behavioral Targeting Examples for a Strong B2B Campaign

You may be familiar with behavioral targeting for consumer brands — you see it in action every time you search for a product online and see that product “chase” you around the web in different advertising slots. This can make you more likely to buy products by showing you relevant items that are...

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Web design

6 Amazing Benefits of Agile Website Design

Agile projects are three times more likely to succeed than projects managed with traditional methods. –Vitality Chicago Agile website design is the method of launching a lean version of your company’s website, then making software and content improvements over time. Instead of one big launch that...

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Must-Have B2B Lead Generation Strategies for 2019

Did you meet your lead generation goals for 2018? Whether you were right on, above, or just below the bar, 2019 can be a year of even greater growth. You may need to get back to basics while also trying out some new strategies. The key this year is relevance and targeting, even more so than in the...

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The Complete Guide to Structuring Effective Blog Posts

By Justin Champion Think back to the last blog post you read. Did you skim through it as opposed to reading it because the introduction didn’t keep your attention? Did the content seem to ramble as opposed to getting to the point in a helpful and practical way? Were you unable to find a helpful...

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Marketing Goals Examples for B2B Marketing Teams

In the past, marketing teams were concerned with softer metrics like social media shares, video views, and webpage visits. These metrics spoke to marketing value but not business value i.e. revenue, and it was hard to convince stakeholders to invest in or appreciate marketing. However, B2B...

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5 Advantages of Online Advertising for B2B Marketers

According to Statista, online advertising spend is steadily growing year-over-year, and is expected to grow almost 11% yearly through 2021. Online advertising opens up many possibilities for marketing teams to scale, reach new contacts, and nurture leads through their funnel. B2B lead generation is...

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Benefits of a Landing Page for B2B Companies

For anyone wanting to track the performance of their B2B marketing efforts, you have likely heard about the importance of landing pages on your website. You might also have an understanding of landing page best practices. Both are important to learn, especially for improving lead generation...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

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