The SaaS industry is maturing and tackling more business needs each year. Likewise, the demand for SaaS to solve business problems grows. SaaS products often have similar benefits: the potential to reduce IT support costs, improve ease of use through ongoing updates, and the ability to access tools...
Put the phone down. You don't want to cold-call anyone. Your prospects don't want to be cold-called. Consider these statistics: The average sales development rep makes 52 calls daily. It takes 18 dials to connect with a single buyer. 84% of B2B decision-makers start the buying process with a...
By Matt Pilon, Content Strategist and Lauren Lyons, Market Analyst and Research Writer For companies marketing B2B products and services, accurately defining likely or ideal buyers is an early but crucial step on the path to sales. A strong understanding of what makes a target buyer tick will help...
Your company website is often the visitor's first impression of your business, so it must work to grab their attention and convince them to take action. If your site is not generating leads, driving sales, and increasing conversions, it's not doing its job. Figuring out why your website is not...
Have you ever wondered what page you land on after clicking on an Instagram ad or a product demo request link? They’re called landing pages—the ultimate destination for all marketing campaigns. Think of it as the final pit stop in your marketing funnel—where visitors convert into leads and become a...
Analytics and reporting are critical to marketing teams that want to prove an ROI for their clients. Finding the appropriate numbers, however, can mark the difference between success and failure for most businesses. Vanity metrics can get in the way of a marketing team's success. They are easily...
Purposefully written content that aligns with buyer needs can drive prospects down the sales funnel, and increase close rates. Oftentimes, the content sales teams produce is ineffective because it is too pushy and sales-driven. This presents an opportunity for marketing teams to support sales...
B2B marketing has evolved greatly with innovations in analytics, publishing tools, understanding of web user behavior, and lead tracking tools. B2B marketing has significantly evolved with innovations in analytics, publishing tools, understanding of web user behavior, and lead tracking tools. The...
By Jeff Vining, Director of Research and Market Analysis Before LinkedIn, how did we develop our career interests or forge professional relationships? If we have difficulty answering this question, maybe it's because of how ubiquitous LinkedIn has become. Did you know that 40% of Linkedin members...
By Matt Pilon, Content Strategist Selling B2B products has become an even longer and more involved process, thanks in part to more deliberative buyers and market forces accelerated by the COVID-19 pandemic. Recent research from Demand Gen Report, Forrester, and TrustRadius reveals the trends, which...
For clean energy companies, increasing demand for renewable solutions should feel like a win—but the reality is more complex. The surge in market entrants has made it more challenging to stand out, leaving even innovative providers fighting to avoid...
B2B buyers are inundated with repetitive marketing messages and surface-level content. Generative AI has contributed to this oversaturation by enabling brands to produce content faster. However, are brands considering how this oversaturation impacts...
Hiring great talent is vital to business success, but it’s not an easy feat. Many companies turn to recruiters to help fill open roles. It’s expensive, and it doesn’t foster a strong connection between the company and the candidate. But what if...
Navigating the evolving landscape of technology can be like traversing a veritable minefield. This is especially true in the age of artificial intelligence (AI). For business leaders, understanding and implementing IT transformation in the age of AI...
Despite decades of evidence showing its diminishing returns, Ironpaper's research found that 74% of B2B leaders still purchase cold lists to feed their pipelines. For many, this seems like an easy answer to pipeline pressure: push more messages, get...
B2B marketing isn't getting easier. It's getting exponentially more complicated. The system wasn't built for this level of complexity. Today's marketers are asked to deliver pipeline, build long-term brand value, enable sales, manage campaigns, and...
The traditional B2B lead generation funnel is built on a simple, comforting idea. Awareness leads to interest, interest leads to action, and action leads to revenue. But today's buyers don't behave like that anymore. "Buyers only spend 17% of their...
It's not your offer. It's not your CTA. It's not even your form length. Regulated industries like healthcare, finance, manufacturing, and government face a hidden conversion killer. And it's not visibility. It's one often overlooked factor:...
The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.
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