How to measure B2B website performance

Not all B2B websites or businesses have the same goals, intentions or needs. Yet, all B2B websites are still portals for communicating with other humans. It is a common falsehood that B2B should have a less customer-centric focus than a … Read More »

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The importance of blog page titles for marketing

Blogs can be a vital part of an organization’s marketing strategy. The format and intent of a business blog can give authors the freedom to explore new and creative ideas not present in other parts of a business website. These … Read More »

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Disadvantages of hosted blog platforms

Certainly a hosted blog platform like WordPress.com can be extremely easy and quick to launch, but the solution is not suitable for many business blogs. The hosted blog solutions cater more towards personal blogs. The disadvantages of hosted blog solutions … Read More »

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Improve comments & conversations on business blogs

The goals and intent of each business blog are unique to each business. It is vital to define and keep true to those goals, in order to assess the success of a blog or web property. For some businesses, the … Read More »

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Answer marketing for real-time search strategy

Asking questions and receiving answers can be a great way to participate in an online community–whether you are a community manager, user or brand. Some answer sites score high in search rankings. An example of this is Yahoo Answers, which … Read More »

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The importance of social sharing

Social sharing is a vital part of online community building–whether be it a simple trade forum or a complex social network. Social sharing can help build traffic for a website and further marketing performance goals. For a user, finding valuable … Read More »

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Conducting market research to improve web strategy

Market research boosts the effectiveness of an organization’s web strategy and it’s application in-market. Certainly a business or a web agency can purchase or review reports conducted by researchers on broad market conditions, but these reports may not always answer … Read More »

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Best practices for promoting an RSS feed for blogs

RSS is an acronym for Rich Site Summary (also known as Really Simple Syndication) and is a type of content feed format used to publish frequently updated websites—like blogs, news, audio sites, and video sites. Many blogs and news sites use … Read More »

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Quick guide to website content audits for SEO

How to perform a website SEO audit to improve marketing performance online. Check list for SEO audits. Opportunities for growth in marketing strategy using content production and planning processes. Read More »

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Image optimization for search visibility

SEO for images: How to optimize images for search engines and social websites. Ability to improve visibility for websites using media. Read More »

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Tips for presenting website information architecture and wireframes to a client

Even the most beautiful wireframe or diagram is a waste of effort if it does not have a business purpose or align to the core strategy of a web project. Information architecture and wireframes are central to web strategy. The … Read More »

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The Importance of Planning & Preproduction for Web Project Management

The discovery or planning phase of a web or digital project cannot be overstated in it’s importance. This initial stage sets a tone for scope, vision and procedures that come to fruition later in the project. The discovery or planning … Read More »

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The Importance of Meetings for Web Project Management

Good communication is the backbone of web project management. This is especially true for any web development process, where many clients may feel “out of their element” in discussing web technologies. The simple fact that clients may not clearly understand … Read More »

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Improving the syntax of Facebook Open Graph

Facebook wants web developers to write better sentences, and they have just improved the language capabilities of Open Graph to allow it. The goal is simple. Facebook understands that in order for users to share better stories, sometimes developers need to … Read More »

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The Greatest Gift: Facebook Privacy Updates

Well, this year Christmas came early for me, Chanukah was late, but none the less PRESENTS. While most people may think the greatest gift of all is love I think it’s Facebook’s new “Privacy Shortcuts” tab. Not only is this … Read More »

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Make < pre > text wrap with CSS

The <pre> tag text does not wrap by default. This can frustrate web designers trying to employ the pre tag as they witness it’s bad behavior within a site layout. There are two solutions for working with <pre> text. One … Read More »

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MailChimp Unveils Awesome New Template Editor

Here at Ironpaper, we work with many different mass email campaign platforms. One of our favorites is MailChimp, and even more so now after their latest update. They’ve added an amazingly intuitive, and fun to use, template editor that allows … Read More »

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Importing Data in Other Languages to a Database with phpMyAdmin from an Excel file

Ironpaper Webintel: By Chris Wallace Are you having trouble importing text from an excel file in Japanese, Chinese, Arabic, or another language that uses non-standard characters? When you save a csv directly from the Excel file, it turns the characters … Read More »

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8 Ways to Increase Followers on Pinterest

Pinterest has quickly become the new “Hot” Social Network. While the site has been live since 2010, the true excitement around Pinterest really didn’t begin until early this year and data has begun to show that products seen of a … Read More »

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How to share an iOS distribution certificate

For iOS app developers, there are some annoying parts of the development process that many developers just hate. For one, only one person can be nominated to be Team Agent on Apple’s enterprise account. Now, if you don’t have a build … Read More »

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