How to Match Content to Buyer’s Journey Stage

How to map content to buyer's journey stage

Content is the key for today’s lead generation: According to Curata, 74.2% of companies indicate that content marketing increases both lead quality and quantity. But at the same time, a surprising 87% of B2B marketers struggle to produce content that they find …


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The Growth of eServices: Stats and Trends

growth of eServices: Stats

With mobile devices within easy reach of many customers, eServices are on the rise. Global revenue in the eServices market is expected to hit $106,977 million in 2017. The growth of eServices is further demonstrated by the stats and trends …


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Benefits of Marketing Automation

Define your marketing goals. Setting marketing goals.

Marketing automation is “very important” to the overall success of marketing across channels according to 91% of the most successful, according to users in an Ascend2 study. While these marketers already recognize the benefits of marketing automation, some in the …


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Search Advertising Statistics and Trends

Source: SearchMetrics, via searchengineland

This overview of search advertising statistics and trends saves marketers from having to find the correct keywords to get the industry information they need. With this view into search advertising, marketers can take the time saved to tweak their search …


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Best Data Analytics Practices for CMOs

Data analytics for CMOs

Data can be a strategic weapon for marketing decisions when used well. Yet not all marketers are employing data analytics to their best advantage. Create marketing value and opportunities from digital data with these best data analytics practices for CMOs. …


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Best Practices for Colocation Marketing and Sales Generation

Channel preferences future marketing

Colocation companies use efficiency and adaptability to meet the needs of their customers. These attributes need to be communicated alongside other distinct value points for colocation inbound marketing, lead generation, and sales generation efforts.   Understanding The Colocation Market Small, …


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5 Benefits of a Content Audit

content marketing for manufacturers

Inbound marketers spend many hours generating content to raise awareness, nurture leads, convert sales, and encourage brand advocacy. Inbound focuses heavily on making content a key ingredient for driving engagement, advocacy, and customer acquisition. For many teams, content management can …


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Web Design Statistics for 2017

web design statistics for 2017

“In a crowded market, having a website that simply serves as a brochure is no longer competitive.” — 2016 Small Business Marketing Trends Report   Defining the market There were 320 million Internet users in North America as of June …


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Top Nonprofit Digital Trends for 2017

Top Nonprofit Digital Trends for 2017

Nonprofits enjoyed a small uptick in donors (2.0%) and revenue (5.3%) in 2015, according to the 2016 Fundraising Effectiveness Project. Regardless, cash-strapped nonprofits would surely welcome greater increases. What then are the top nonprofit digital trends for 2017? Heather Mansfield, …


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Tips for making marketing teams more agile

agile marketing team

The agile methodology began in web development, but can be applied in other areas too — including marketing. Consider these tips for making marketing teams more agile. What is agile marketing? Agile marketing is an adaptive methodology allowing marketers to …


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Understanding the Impact of Mobile Commerce in 2017

mobile payments

With Deloitte telling us the average Americans checks her phone within five minutes of waking up, there’s little doubt that mobile is a major force in marketing. At the same time, mobile devices play a role in eCommerce too. Understanding …


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The Increasing Importance of Mobile for Marketing

Mobile website statistics

In a year-ending roundup of SEO trends, strategist Gianluca Fiorelli stated “Mobile search is all search.” Observing Google is shifting to mobile-first indexing, he noted, “after 18 years of prioritizing desktop, now we have to prioritize mobile.” This blog addresses …


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The Digital Landscape is Changing How we Market and Sell

Reasons why marketers employ personalization globally

The digital market is a disruptive force. With the majority of us carrying a computer around in our pockets in the form of a smartphone, the power has shifted from seller to buyer. Digital marketing is evolving as the digital landscape …


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Improving Customer Experience: An Rx for CX

Improving Customer Experience

Customer experience is such a catchphrase in marketing today it even gets its own trendy acronym: CX. Improving customer experience requires integration, collaboration, data analysis and more. Companies focused on maximizing satisfaction, with regard to the entire customer journey, have …


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Banner Advertising Stats and Trends for 2017

banner advertising stats

Banner ads on websites or in apps continue to generate significant revenue. In fact, banner ad revenue is expected to grow at 7% compound annual growth rate (CAGR). The segment, already US $19,554 million in the 2016, is expected to …


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Why Inbound Marketing Matters

inbound marketing and sales funnel

Buyers today have more power to do their own research and search alternatives before even interacting with a salesperson. This is exactly why inbound marketing matters. With a focus on attracting, informing, converting and nurturing prospects, inbound marketing meets customers …


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22 Nonprofit Digital Stats That Matter

nonprofit digital stats

The need for nonprofits to have a digital presence may seem obvious. Yet, according to the Nonprofit Research Collaborative, in 2015 only 49% of their respondents were using social media to fundraise. These 22 nonprofit digital stats highlight the importance of …


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B2B Marketing Videos — Trends and Tips

B2B Video

More than 20 billion videos are devoured every day across YouTube, Facebook and SnapChat alone. This massive rise in video consumption has led many B2B marketers to call out “lights, camera, action” on their own productions. When it comes to …


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Getting a Marketing Job without a Degree

Inbound Marketer

The Bureau of Labor Statistics tells us 216,000 people were employed in marketing in 2012 — and the minimum education requirement was a bachelor’s degree. Yet, with the advent of online certifications, MOOCs, and organizations like GeneralAssembly, it is within …


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Forecasting the Cloud Computing Market [Report]

In 2015, the global cloud systems management software market had a value of $2.8 billion. Forecasting the cloud computing market makes the future look even more promising, per a recently released Cisco report. Cloud Computing Market Growth More businesses today …


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Lead generation tips for IT service companies

lead generation for IT service companies

Judging by Bureau of Labor Statistics, the majority of Information Technology (IT) service companies are small (10 – 99 workers) or even micro-sized establishments.  Yet, the demands for differentiation, marketing effectiveness, and sales are increasing and forcing IT service companies …


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Search Advertising Trends and Stats

search advertising trends and stats

At a cumulative US$76.6 billion, the US, China and Europe cover 84% of the global search advertising market. Here are more search advertising trends and stats digital marketers need to know. Search Advertising Stats The pace of search advertising revenue growth …


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Top 10 Skills Needed by Marketers Today

Customer Relationship Management and Digital Marketing

The field of digital marketing is an expanding industry. To help career-mined marketers, we’ve rounded up the top 10 skills needed by marketers today. #1 Strong overall communication skills. Successful marketing communications demand a clear message communicated to a target audience, …


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Top Nonprofit Digital Trends

nonprofit trends

Nonprofits today are turning to inbound marketing’s collaborative approach to campaign strategy and data focus to boost advocacy and increase donations. Examining top nonprofit digital trends provides insight into the strategies working best online. After all, despite the average American household …


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Online Marketing Trends 2016 to 2017

Mobile website statistics

Digital marketing spend will grow from 57.29 billion US dollars in 2014 to 103.37 billion US. dollars in 2019, per Forrester. These online marketing trends are likely to drive the growth into 2017. Personalized user experiences Marketing personalization is becoming …


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Facebook Marketing Stats and Trends

Facebook marketing

Facebook this year announced it is putting drones and satellites in the air over developing countries to help bring its social network to new populations. After all, in the US, its saturation is already pretty high (59.17%). These other Facebook …


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Content Marketing for Manufacturers — Report

Some 85% of manufacturer marketers use content in their marketing efforts, according to the 2017 Manufacturing Content Marketing (MCM). The Content Marketing Institute (CMI) and MarketingProfs report highlight valuable trends to guide content marketing strategy for manufacturering companies. Content marketing …


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Top Social Media Advertising Trends

Social Advertising Trends

Globally social media advertising accounts for 13% of today’s digital ad market at about $26.4 billion US. Defining Social Media Advertising Social media advertising leverages the network newsfeed to raise awareness, prompt action or sell products or services. Ads in …


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Email Marketing Statistics and Trends

Email marketing has legs. Doubters could consult an Exhibitor study showing 50% of trade show marketers and exhibitors planned to increase spending on this marketing medium in 2016. These other email marketing statistics and trends should also help prove “you’ve …


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Video on Demand Statistics and Trends

VOD statistics global

“Did you watch ___?” has long been a conversation starter in the office break room or at a cocktail party. Americans today have even more options with which to fill in that blank, though. Media is increasingly fragmented in today’s …


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