Regan Venezia's Hot Take
The conversation usually starts with confidence in B2B sales meetings. Dashboards are reviewed. Performance summaries are shared. A recently closed deal appears on the screen, and someone asks which campaign or channel deserves the credit. Multiple...
B2B marketing teams are losing visibility into buyer behavior. The real risk isn’t fewer signals. The risk is continuing to rely on low-intent, low-context data that doesn’t help sales move deals forward.
Last month, we explored how B2B marketing, lead generation, and sales are evolving as we enter 2026. The themes were consistent:
Buyer expectations have shifted. Traditional tactics may still capture attention, but they fail to create the clarity buyers need to move forward. Lead generation isn’t underperforming because of a lack of effort or tools. It’s struggling because...
