When Twitter purchased Tweetdeck, closing down development paths, many web marketers were left frustrated. Many marketing practitioners would rely on old distributables of the app. But technology has left that app behind, and many markers searched for replacements. Certainly, Hootsuite was an...
Adobe's Business Catalyst can be a great CMS, but it does have it's limitations. It can be a perfect system for many clients. Some web developers will be frustrated by the lack of backend control and the slow feature innovation with the system. One very useful tool within Adobe BC is the content...
By Brian Franchell As of the end of this month Facebook will be automatically converting all fanpage/brand accounts to the timeline feature. I would like to summarize some of the more important implications for our brand accounts. Firstly, the timeline will be the only landing page for all...
For businesses that have numerous locations, until recently, it has been a frustrating experience managing and maintaining a Facebook social presence that account for each location. Basically, businesses had two options: 1. keep only the primary, corporate Facebook Page and ignore the local...
Single page, application websites (or microsites) are often used to replicate the experience of native apps, especially mobile apps. Such applications are designed to act like native apps by rarely or never needing to be refreshed. They often are developed using frontend javascript to create...
There are many ecommerce websites that have static coded checkout forms. For these forms, the code to populate the drop down lists for years may be hard coded, which presents longterm problems for your website. In cases where PHP or another suitable language is prohibited, you may be looking for a...
By Chris Wallace This is an issue that has caused me some headaches when working with Adobe's Business Catalyst content management system, so in the interest of trying to prevent the same from happening to you, I'd like to share some tips about these fields. First, an explanation of the behavior. A...
This issue recently came up simultaneously on several of our websites built using the super easy to use Adobe Business Catalyst CMS. It's a great system for getting sites up and running quickly, but sometimes it takes a minute to figure out how to fully customize everything to your own...
Adobe is releasing Photoshop Touch SDK, which allows users to bridge the potential of mobile with the power of desktop software. The Photoshop Touch SDK allows applications running on the iPhone, Android, Blackberry, and iOS mobile and tablet devices to interact with Photoshop CS5. Adobe's belief...
Here is an old SEO question... Which is better for improving a page's ranking in search engines--dashes or underscores? The difference between dashes and underscores for SEO for Google is fairly small--a second order effect--not a primary factor in ranking, but there is a difference which should be...
For clean energy companies, increasing demand for renewable solutions should feel like a win—but the reality is more complex. The surge in market entrants has made it more challenging to stand out, leaving even innovative providers fighting to avoid...
B2B buyers are inundated with repetitive marketing messages and surface-level content. Generative AI has contributed to this oversaturation by enabling brands to produce content faster. However, are brands considering how this oversaturation impacts...
Hiring great talent is vital to business success, but it’s not an easy feat. Many companies turn to recruiters to help fill open roles. It’s expensive, and it doesn’t foster a strong connection between the company and the candidate. But what if...
Navigating the evolving landscape of technology can be like traversing a veritable minefield. This is especially true in the age of artificial intelligence (AI). For business leaders, understanding and implementing IT transformation in the age of AI...
B2B buyers are flooded with irrelevant content. Most teams respond by producing more. More blogs, more campaigns, more noise. But buried inside your CRM and lead forms is the most underused tool in marketing: buyer language. When you combine raw...
Despite decades of evidence showing its diminishing returns, Ironpaper's research found that 74% of B2B leaders still purchase cold lists to feed their pipelines. For many, this seems like an easy answer to pipeline pressure: push more messages, get...
The traditional B2B lead generation funnel is built on a simple, comforting idea. Awareness leads to interest, interest leads to action, and action leads to revenue. But today's buyers don't behave like that anymore. "Buyers only spend 17% of their...
It's not your offer. It's not your CTA. It's not even your form length. Regulated industries like healthcare, finance, manufacturing, and government face a hidden conversion killer. And it's not visibility. It's one often overlooked factor:...
The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.
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