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Conducting market research to improve web strategy

Market research boosts the effectiveness of an organization's web strategy and it's application in-market. Certainly a business or a web agency can purchase or review reports conducted by researchers on broad market conditions, but these reports may not always answer the nuanced or specific...

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Quick guide to website content audits for SEO

SEO for websites and blogs can become a full-time job if you want your organization to be truly competitive. Search engine optimization is more than building links from external websites and pointing them to your brand's homepage. SEO is part science and another part art, and within this mix of...

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Organizational tools for investigating corporate officers

When investigating a company, it is vital to look at more than just assets--look at the people behind the company. Here is a quick list of resources for investigating a corporate board. The corporate website It is always a good idea to start with the web. The internet can be a treasure trove of...

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Data junkies unite! BigQuery joins forces with Google Spreadsheets and Apps Script

If you love data, then you may be excited to learn about the integration of BigQuery with Google Spreadsheets and Google Apps Script. BigQuery is a web service that allows developers to conduct interactive analysis of huge data sets. The service also boasts scalability, speed, and simplicity....

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Use advanced features from Google Analytics

Even though Google Analytics is a free web analytics program, it is considered to be enterprise level due to it's cross segmentation capabilities along with other features. Using some of the "advanced" features in Google Analytics can greater improve your understanding of website performance,...

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The SEO Impact Of Google Instant

Typically when Google rolls out a change in it's technology or an algorithm it does not overtly change human search behavior. This is not true with Google Instant. Search marketers have been theorizing that above all Google Instant will dramatically effect search behavior--some have gone as far as...

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Does Google Analytics Track Users By IP Addresses?

We hear a lot of questions regarding whether or not the Google Analytics program can track users by IP address. The short answer is no. Google forbids the tracking of users by Personal Identifiable Information (ie. IP address), and in order to use the Google Analytics system you must agree to it's...

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Introduction To Advanced Segment Reporting For Web Analytics

Segmenting data within web analytics is an enterprise level function. Even though Google has offered their Analytics tool for free, it is enterprise level in terms of functionality. Keep in mind that if you use tools from Google, they gain data about your company and operations as agreed to in...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.


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