B2B Articles

B2B Marketing Insights

B2B

Unlocking Next-Generation Business Models: IoT Solutions Improve B2B Value Propositions.

Many consumers have Internet of Things (IoT) products in their homes, like Alexa or smart thermostats, but B2B is perhaps the more transformative space for IoT. B2B IoT is reshaping traditional business models, driving operational efficiency, cost savings, and advanced service delivery. Businesses...

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content marketing

It Isn’t The Tech; It’s What The Tech Does: An Engineers’ Guide to Buyer-Centric Messaging

You’re the Einstein of fidget spinners! The spinners you pioneered are state-of-the-art. Cutting-edge. Unparalleled. They spin faster than any other fidget-soothing device ever assembled. Why wouldn’t a fidgeter want to buy one? Because buyers often aren’t looking simply to buy the next great...

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B2B sales

How Lean Teams Can Master Marketing Efficiency: Auditing for Strategic Optimization

B2B marketers face a unique set of challenges when trying to improve their team’s outcomes. For example, one HubSpot report found that the average marketer works on five campaigns at a time and that most marketers surveyed thought their workload would increase in the coming year. Additionally, many...

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B2B sales

Partner Marketing Strategies for B2B Companies

By Chantel Hall, Content Specialist, and Arielle Ru, Associate Director of Growth Strategy In B2B marketing, where sales cycles are longer and more touchpoints are required for a successful sale, referrals can help companies shorten their sales cycle and generate more qualified leads. Referrals...

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Sales enablement

B2B Sales Techniques that Convert New Buyers and Buying Groups

By Eddie Becker, Content Specialist Whether it’s pivoting during a pandemic or navigating an uncertain economy and possible recession, B2B companies need to be creative in their selling tactics to convert leads into customers. For most businesses, this means incorporating digital strategies they...

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B2B sales

How Does GDPR Affect B2B Sales?

By Ava Champion, Content Specialist On May 25, 2018, the General Data Protection Regulation (GDPR) went into effect. Since then, all businesses that collect or process the data of EU citizens have had to comply with its requirements. Due to its restrictions, GDPR is something every B2B sales and...

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Lead Generation

How to Sell B2B Products Without Cold-Calling

Who hasn’t been on the receiving end of an unsolicited sales call? We all get them, and usually, we don’t want them. It can seem intrusive, distracting, and even awkward for recipients who aren't in a position to make a decision. The fact is, 90% of top-level B2B decision-makers say they don’t even...

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content marketing

When Should a Brand Invest in Outside B2B Lead Generation Services?

By Matt Pilon, Content Specialist From a small bootstrapped startup to a large B2B organization, marketing and selling products and services to business buyers can bring many challenges. B2B lead generation is a strategy that drives ideal customers to a company's products and services using paid...

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B2B sales

What Does 2023 Have In Store for B2B Companies?

CEO and Founder of Ironpaper, Jonathan Franchell, discusses what’s to come for B2B companies in 2023. His predictions center around a changing economic climate and other market forces that are forcing buyer behaviors to change. Jonathan explores what B2B businesses can do to work smarter, support...

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SEO

Search On 22 Takeaways for B2B Companies

By Daniel Traicoff, Digital Marketer, and Chantel Hall, Marketing Content Specialist Last week Google hosted Search On 22, an annual event that covers updates and new features in their search engine. This year’s topics emphasized making search more natural and intuitive. For B2B marketers who want...

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e-book

Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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