B2B Insights

B2B Marketing Insights

Knowledge Base

The Secret to Accelerated B2B Lead Generation: Chatbots

The number one job of a B2B website is qualified lead generation. Unfortunately, many companies don’t maximize the value of this digital powerhouse. Instead, they use it as a static brochure that drives all visitors (qualified or not) toward a sales conversation. That means the pipeline gets...

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ABM

How to Do Content Marketing Effectively (and Earn More Results & Outcomes)

Content marketing is effective for any business that wants to be seen as an industry thought leader, make their website a business-growth driver, improve sales nurturing, and gain visibility with prospective buyers. In fact, content done right can serve many important business functions like...

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Knowledge Base

Technical SEO Checklist for B2B Websites

Companies are increasingly building their websites for lead generation and sales acceleration--seeing their website property as more than just a static brochure. A website can perform as a lead generation machine for B2B leads with the right strategies, tactics, and focus. And of all channels to...

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Knowledge Base

How to Improve Google Search Ranking in 5 Steps (to Drive More Leads)

93% of online experiences begin with a search engine, according to Martech Wondering how to improve Google search ranking? You're not alone. Many businesses are investing in search marketing to bring in more leads and customers online--and NOT just drive traffic. Organic leads can be highly...

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ABM

Targeted Advertising Examples for IoT Companies

Selling and marketing your IoT solution? For your prospects, implementing the Internet of Things is a company-wide decision. But individual stakeholders need to get on board, and they have specific pain points and challenges unique to their role. To win the sale, you need to address and nurture...

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Knowledge Base

Topic Clusters: What Are They and Do I Need Them for B2B?

You may have been hearing about them a lot lately: But what is a topic cluster, anyway? A topic cluster is a series of digital content that is published on your website and covers a specific topic, usually a keyword target. A topic cluster (also known as a content cluster) helps structure your...

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Knowledge Base

Membership Marketing Strategies for Long-Term Growth

When you explore membership marketing strategies, think about your entire funnel. How will you attract, onboard, retain, and engage members? If you’re not thinking about all of these steps, you’re missing out. But with so many digital marketing tools at your fingertips, organizations today have...

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Knowledge Base

What Does a Content Funnel Look Like for Technology Companies?

A high-quality content funnel for a B2B organization is vital for most industries. Your content strategy needs to account for several different phases of the buyer's decision process--considering that most B2B organizations have a longer sales cycle and a higher need for buyer education. The sales...

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Knowledge Base

10 Nurturing Tips for Your Member Engagement Strategy

A membership website is a bit unique from other websites. Engaging with existing members, partners, or collaborators requires unique approaches from engaging with sales prospects or a general, public audience. With member-partner engagement, you want to drive engagement repeatedly over the course...

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Knowledge Base

Is AdWords Successful for B2B?

AdWords is a great driver campaign for many B2B businesses who want to see new lead acquisition and scale quickly. Some B2B companies run an AdWords campaign strategically while their organic marketing strategy is taking root. Simply stated, AdWords (Google Ads) can be an accelerator for search...

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Join our latest B2B 
market research study.

With input from leaders like you, Ironpaper benchmarks industry trends in B2B marketing and sales. All participants can pre-register for the report to gain access to the viewpoints of the top B2B leaders.

What are the biggest B2B challenges?

Ironpaper’s comprehensive B2B marketing and sales statistics list helps companies uncover trends and changes in the industry. Learn how businesses plan to prioritize marketing and sales efforts and obstacles that could hinder growth.

Trends & Takeaways

e-book

Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

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