A successful content marketing campaign requires an investment in copywriting, research, editing, and often design and marketing distribution. However, this investment is well worth it. DemandMetric found that content marketing produces more than three times the amount of leads as outbound...
By Omar Sofradzija, Content Specialist SEO is a means to an end and not an end unto itself. It’s easy to get caught up in keyword placement to a point where you can forget the whole point of bringing people to your page: because you want to do something for them that they’d find beneficial in B2B...
Goal-setting is a crucial part of any B2B marketing campaign. Driving towards a cohesive objective creates focused and measurable marketing campaigns. However, many marketers find themselves falling short of meeting goals. CoSchedule found that goal-setting marketers are a whopping 376% more likely...
Lead generation can be a challenge for any B2B company. Content plays a crucial role in the lead generation process as it offers value for prospects and educates them during the buyer's journey. Another obstacle to success is creating a robust list of B2B content ideas. 36% of SaaS companies blog...
Updated February 2021. B2B sales is changing rapidly. Now with the pandemic pushing relationships online, companies are struggling to stand out in a crowded space. 40% of salespeople say earning a response from prospects is getting harder, according to HubSpot. In part, the reason for this...
By Omar Sofradzija, Content Specialist Start with the ending. Get to your key takeaway right away when drawing up B2B content marketing blogs instead of doddering around generalizations and easing into the point you’re trying to make. We often treat content like a social event: we open with...
Selling IoT is complex because it includes so many stakeholders. From operations to business executives, each stakeholder needs to understand how an IoT investment impacts their department or job function. IoT is quite transformational for companies, and there are individual value points and pain...
While B2B companies typically have a good sense of their target market, they often struggle to get in front of the right prospects via marketing channels. A common mistake is pushing out a company-centric message to a generalized audience with the hope that a qualified lead pool finds its way to...
B2B marketers quickly adapted campaign plans in 2020 when the pandemic pushed the entire buyer journey online and changed the way we work. As marketers continue to solve these unique challenges, research has begun forecasting how technology buyers will behave, which gives B2B marketers critical...
There is a misconception that video content needs to be a flashy production filled with impressive b-roll footage, custom graphics, and shot on an expensive studio camera. That’s why you might be surprised to know that videos are something you have the tools to create already. In fact, you’re...
by Jonathan Franchell, CEO of Ironpaper - For more tips and hacks: Need to remove a new line after h1 tags? Both web designers and SEO practitioners need to employ headline tags: H1, H2, H3 in several ways to improve web page structure and tag...
The field of digital marketing is evolving rapidly in response to new technology and changing buyer expectations. To help career-minded marketers, we’ve rounded up the top 10 skills needed to succeed in the field. These are skills marketers should...
Searching for a job in the marketing industry when you don’t have a degree in marketing can be discouraging, but getting a job without a degree is entirely possible. The industry is changing, and a traditional degree may not be necessary for all...
Consultants are in high demand as businesses adapt to a landscape reconfigured by digital transformation. Still, winning business in this environment requires effective marketing strategies that convey your value proposition. New business starts...
By Nicky Capella, Content Strategist The role of marketing within an organization has undergone a significant transformation over the past several years. As businesses increasingly focus on customer experience as a competitive differentiator,...
2022 was a wild year for the job market. From on-the-spot offers to mass resignations, we saw a seismic shift in how employees articulated what matters to them in the workplace. Companies that offered limited flexibility lost out on talent, while...
The digital privacy landscape has been shifting more towards the individual's right to privacy for years, and digital marketers need to ensure they can work effectively without access to third-party data. Sam Ward, Associate Director; Tim Maurizio,...
Content marketers in 2023 will consider changing buyer behaviors, privacy concerns, and the need to measure content’s impact. We know that content marketing is no longer optional, but this method of reaching buyers will become increasingly important...
Navigating the evolving landscape of technology can be like traversing a veritable minefield. This is especially true in the age of artificial intelligence (AI). For business leaders, understanding and implementing IT transformation in the age of AI...
How did the pandemic period make things difficult for businesses? The word "unprecedented" became the banner flag of the COVID-19 pandemic period of 2020-2023. You probably heard that word regularly on TV, in the press, with friends, and at work....
Many consumers have Internet of Things (IoT) products in their homes, like Alexa or smart thermostats, but B2B is perhaps the more transformative space for IoT. B2B IoT is reshaping traditional business models, driving operational efficiency, cost...
As the Internet of Things (IoT) expands, so does the need for robust cybersecurity measures. The intersection of these two sectors presents both significant opportunities and challenges. This convergence has profound marketing implications for...
The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.
IRONPAPER RESEARCH
See how your company stacks up in Ironpaper’s latest research report
B2B Marketing and Growth Agency.
Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We drive demand generation campaigns, ABM programs, B2B content, sales enablement, qualified leads, and B2B marketing efforts.
 |
 |
