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B2B Insights

A collection of articles, insights, provocations and trends on the latest in
B2B digital marketing

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Blog Strategy for Technology Companies, From SEO to CTAs

Blogging is an excellent way for technology companies to generate traffic, increase leads, and showcase industry expertise. And a blog strategy for technology companies pays off. According to...

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4 Major Business Goals You Can Achieve With a Website Redesign

In the early days of business websites, it was enough to present a static “brochure” online: A quick overview of your business with contact information. But with today’s tools and technologies — like...

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5 Data-Driven Ways to Find Successful Blog Post Ideas

You can find tons of techniques in a Google search for blog post ideas. But usually, these include a list of topics that someone else already brainstormed. They may or may not be relevant to your...

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9 Amazing Nonprofit Marketing Ideas That Will Increase Online Donations

Giving back is growing, much to the delight of nonprofits. It's more important than ever for marketers to keep up with new nonprofit marketing ideas. In fact: Total giving is expected to increase...

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Marketing Your B2B Technology Company? You Need These Tools

As a B2B technology marketer, you no doubt want the best tools to measure, boost, and grow your marketing efforts. Thankfully, we live in an era of innovative marketing tech. And you can invest in...

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LinkedIn Marketing in 2017: What B2B Businesses Need to Know

LinkedIn has a new layout. This means that both brands and individuals must rethink their LinkedIn marketing strategy for 2017. The cleaner, sleeker look will be “more intuitive and focused to bring...

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Content Promotion Tips to Save Time and Do Better Marketing

In the inbound marketing world, we should all take a second look at the advice “work smarter, not harder" — because if we did, we'd all spend a lot more time on content promotion. Just think of how...

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Using Inbound Marketing to Drive Nonprofit Donations

More nonprofits are using inbound marketing to drive nonprofit donations than ever before. Yet only 26% of nonprofit organizations at a sophisticated/mature level of content marketing maturity,...

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Top Nonprofit Digital Trends for 2017

Nonprofits enjoyed a small uptick in donors (2.0%) and revenue (5.3%) in 2015, according to the 2016 Fundraising Effectiveness Project. Regardless, cash-strapped nonprofits would surely welcome...

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Improving Customer Experience: An Rx for CX

Customer experience is such a catchphrase in marketing today it even gets its own trendy acronym: CX. Improving customer experience requires integration, collaboration, data analysis and more....

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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