online advertising


Facebook Ad Spending Now Greater on Mobile Than Desktop

Once again, Facebook proves that it can hold its own in the mobile world. New data from Nanigans found that ad spending for Facebook on the mobile plane in Q1 2014 surpassed the spending for desktop ads. Advertisers are continuing …

Tagged , ,

Facebook Is Go-To Social Media Platform for LGBTQ Community [study]

For advertisers looking to increase their access and engagement with the LGBTQ community, Facebook seems to be the place to do it. According to a June 2014 report from Community Marketing Inc., 88 percent of lesbian and bisexual female internet users …

Tagged , , ,

Coupon usage in digital marketing

The Sunday paper isn’t the only place to get coupons anymore. Internet couponing has become incredibly popular, especially within social media and email marketing campaigns. In 2010, online coupon usage was only 16 percent. However, in 2013, that number grew to 29 percent. …

Tagged , , ,

Mobile Ecommerce Growth and ‘Webrooming’

Mobile ecommerce growth has exploded in popularity during the last few years. In 2010, ecommerce accounted for 3.5 percent of the traffic mobile devices saw. Today that number is at 36.9 percent, with a revenue jump from $2 billion to …

Tagged , ,

Cross-Channel Marketing Approaches Should Be Prioritized [Study]

When it comes to integrating marketing ploys across multiple channels, a new study shows that 67 percent of digital marketers say it is their current priority. With almost 1,000 marketers participating, Oracle Marketing Cloud researched how brands and businesses are …

Tagged , ,

Best web analytics tools for sorting digital marketing data

Big data is an immense part of digital marketing, so how exactly are digital marketers sorting the data and keeping up with all its uses? What are the best tools for sorting digital marketing data? A recent survey by Econsultancy …

Tagged , , ,

Digital Marketing and the World Cup 2014

While many people both online and off have different opinions regarding the World Cup currently being held in Brazil, there is no doubt that the event will be regarded as one of the biggest social media events in history. Below …

Tagged , ,

52% of Online Adults Use Two or More Social Media Platforms

IPG Media Lab and 140 Proof recently teamed together to conduct a study on how many social media platforms consumers actually use. The study focused on the types of behavior users exhibited for each social platform, as well as the different types of …

Tagged , , ,

Most Industry Email Open Rates Average 25% – study

Some companies may not be willing to divulge their statistics if they believe them to be below average, especially in comparison to their competition. But in terms of marketing, it may be surprising to find that what some companies consider …

Tagged , ,

Stats Show How To Increase Social Reach on Facebook

With the decrease of Facebook’s organic reach, digital marketers are finding it harder to utilize Facebook as a method for reaping marketing benefits. But given the recent stats of Facebook’s reach, companies can turn that decrease in reach into monetary …

Tagged , , ,

One Third of Businesses Outsource Display Advertising and SEO

Roughly three-quarters of businesses manage their own analytics and social media marketing, while the remaining percentages of businesses outsourced their paid searches and display advertising. The numbers come from a recent study conducted by Latitude and Econsultancy and cover information …

Tagged , ,

50 Percent of Local Google Searches Result in Purchases: Study

Local searches resulting in purchases. New research from Google says that customers making local searches for items to purchase have a higher expectancy to visit the store and buy the item during the same day. The study says 50 percent of …

Tagged , ,

Email Marketing Still A Success: Survey

With social media marketing becoming so popular over the past few years, is email marketing on its way out? Recent numbers from the Email Marketing Census 2014 suggest that this is not the case. In fact, the survey discovered that …

Tagged , ,

Study: Positive Online Shares Result in Greater Purchases

Positive Online Shares Result in Higher Purchase Incidence ShareThis, a social data and sharing tool, and the Paley Center for Media recently came together to examine the significance of high-rated social reviews in a new study. Brands that receive positive …

Tagged , , ,

Burt’s Bees Infiltrates Electronic Calendars in Marketing Push

Burt’s Bees Electronic Calendars Natural beauty and cosmetic brand Burt’s Bees is taking digital marketing to another level. Most digital marketing strategies involve ads incorporated into social media platforms, but the Burt’s Bees brand will be slightly more personal. After …

Tagged , , ,

How Upcoming Changes to Google Adwords Affects Mobile App Advertising

Changes in Google Adwords Affects Mobile App Advertising Google announced last week changes to Adwords which are to come into affect over coming months. Acknowledging it’s no longer about devices but about connecting consumers with content anywhere, anytime and on …

Tagged , , ,

Recent challenges with paid content amplification

Numbers have indicated that the growth of Facebook has been declining as of late, which is bad news for marketers. In fact, recent reports show that there has been a sharp decline in the organic reach of posts of Facebook. …

Tagged , , ,

Twitter to boost its advertising solutions with 15 new products

Twitter has always been a bit reticent with advertising in fear of degrading its user experience. Perhaps that’s changing. According to a new article from the Wall Street Journal, Twitter plans on releasing 15 new types of ad products and …

Tagged ,

36% of Internet Traffic is Fake

A Third of Internet Traffic is Fake.  The Interactive Advertising Bureau recently revealed an estimate which stated that over one third of all internet traffic is not real. The Bureau also mentioned that much of this traffic is generated by …

Tagged , ,

Video and rich media ad performance scores high

Mobile interactive and animated advertising is gaining in performance and popularity. According to a report by Millennial Media, mobile ads that have integrated interactive and animated features dramatically surpassed standard banner ads last year. This performance was seen across a range of …

Tagged ,