A collection of articles, insights, provocations and trends on the latest in
B2B digital marketing
digital marketing, B2B sales, Knowledge Base
By Chantel Hall, Marketing Content Specialist The option to talk to a customer service agent (real or robotic) through a website chat function is growing in popularity with both businesses and...
Lead Generation, digital marketing, content marketing, ABM
By Chantel Hall, Marketing Content Specialist, and Lauren Lyons, Senior Analyst and Research Writer Most salespeople are all too familiar with the experience of spending time working a lead only to...
By Chantel Hall, Marketing Content Specialist Agile software development is a popular methodology that prioritizes high-value features, frequent releases, and continual improvement over long...
By Chantel Hall, Marketing Content Specialist You may have seen the phrases “marketing strategy” and “marketing plan” used interchangeably, but they actually refer to two different essential...
By Chantel Hall, Marketing Content Specialist One of the most common pieces of content marketing advice given to businesses is to commit to consistent blogging - and for a good reason. It's an...
B2B, Lead Generation, Sales enablement
By Matt Pilon, Content Specialist Sales and marketing software has become table stakes for B2B companies, big and small, over the past two decades. Today, 85% of B2B marketers use a customer...
By Shawn Smajstrla, Content Specialist Mood boards have a long tradition in interior decoration, photography, and wedding planning, but their utility has carried into the digital design space. This...
By Ross Lancaster, Content Specialist B2B professionals who once relied on in-person sales and marketing were forced to go fully digital for long periods when the COVID-19 pandemic took hold in early...
By Ross Lancaster, Content Specialist In B2B sales and marketing, trade shows have long been considered an ideal way to generate new leads and gain new business. Trade shows, regardless of industry...
By Nicky Cappella, Content Specialist What is a marketing research process? The information-gathering, strategy, and planning phase before a marketing campaign is implemented is known as the...
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