B2B Articles

B2B Marketing Insights

How Often Should You Update Your Blog? 3 Factors to Consider

By Steven Rafferty, Content Specialist Blogging is a great way to distribute content to your audience. It can help you build trust and authority with your readers, differentiate your brand from competitors, and establish thought leadership in your industry. But many marketers struggle to find the...

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digital marketing

Top 10 Skills Needed by Marketers Today

The field of digital marketing is evolving rapidly in response to new technology and changing buyer expectations. To help career-minded marketers, we’ve rounded up the top 10 skills needed to succeed in the field. These are skills marketers should continuously improve on to drive success for...

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What the Running World Can Teach Us About “SEO vs. Paid Search”

By Chantel Hall, Marketing Content Specialist Runners have a wide variety of goals depending on their chosen event and training methods, but most are seeking to improve their endurance, speed, or both. Many runners incorporate both distance training and sprinting into their training plans because...

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content marketing

How to Write Buyer-Focused Copy to Improve Content Engagement

By Chantel Hall, Marketing Content Specialist Buyer-driven messaging is the cornerstone of Ironpaper’s content methodology, and we often discuss it with our clients and in our educational content. If you’re used to writing autobiographical or product-focused content, it can be challenging to know...

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digital marketing

Ideas for Repurposing Content in B2B Content Marketing

By Chantel Hall, Marketing Content Specialist In 2021, 67% of content teams were asked to do more without being given additional resources.1 To meet this demand, marketers can turn to repurposing content, which allows articles and blogs to gain a further reach. As the digital marketing landscape...

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digital marketing

5 Questions to Ask When Hiring a Digital Marketing Agency

By Chantel Hall, Marketing Content Specialist When you consider outsourcing your digital marketing efforts, it’s essential to evaluate whether an agency will provide the results you’re looking for. You can assess their fit by asking pointed questions that get to the heart of how the agency uses...

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digital marketing

How to Customize B2B Lead Scoring For Your Marketing and Sales Teams

By Chantel Hall, Marketing Content Specialist Lead scoring helps marketing and sales teams understand the quality of their leads and allows them to focus their efforts on prospects who are the most likely to become customers. Most B2B marketers understand the importance of lead scoring, but your...

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digital marketing

Going Deeper Than a Landing Page Checklist: How to Build and Optimize Landing Pages

By Chantel Hall, Marketing Content Specialist Landing pages are commonly used in B2B marketing, and when optimized, they can be a high-performing lead generation tool. However, to build successful and engaging landing pages, marketers need to go beyond a simple checklist and approach landing pages...

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Web design

Web Design Statistics 2022 - What You Need to Know.

A least 50% of B2B buyers moved to a more fully digitized purchasing process in 2021 as a result of the pandemic.1 A website is a critical element of successful digital marketing and sales processes. In this blog post, we’ll discuss some statistics that show just how vital functional and engaging...

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Lead Generation

How To Build a Landing Page Form That Actually Converts

By Chantel Hall, Marketing Content Specialist Landing page forms allow marketing teams to collect data about a lead while also providing tangible value through a content offer, webinar, newsletter, or many other types of offers. While the landing page as a whole is important, the form used to...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.


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Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

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