B2B articles on marketing

B2B Insights

A collection of articles, insights, provocations and trends on the latest in
B2B digital marketing

Marketing Math for Beginners: How to Calculate and Improve Key Marketing Metrics

By Chantel Hall, Marketing Content Specialist Successful marketing requires data-driven insights built around the metrics that matter. “Vanity” metrics such as social media likes, views, and website...

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How to Build a Successful Sales Enablement Content Strategy — Without Blowing Your Creative Budget

By Chantel Hall, Marketing Content Specialist The average B2B sales decision involves 11 active members and up to seven occasional participants, each of whom has their own priorities, concerns, and...

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Focus on Lead Quality, Not Quantity, to Cut Costs and Improve Conversions

By Chantel Hall, Marketing Content Specialist Most marketing teams are familiar with the pressure to do more within the limits of their budget, with attracting and qualifying more leads usually at...

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Copywriting vs. Content Writing (And Why You Need Both)

By Chantel Hall, Marketing Content Specialist Digital marketing relies heavily on strong writing.  Copywriting and content writing — two critical functions of successful digital marketing — are...

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3 Tips for Building an Effective Lead Engagement Strategy

Salespeople are often eager to get a lead on the phone or in a meeting with the hopes of closing a deal, but pitching a meeting or a live demo can be a big ask of a buyer. Additionally, since 70-80%...

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B2B Lead Nurturing Tactics for Every Stage in the Funnel

By Chantel Hall, Marketing Content Specialist As leads move through the marketing-to-sales funnel, your lead nurturing tactics have to evolve to meet them where they are. Relationship building is...

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Learn How to Convert Website Visitors with CTAs

By Chantel Hall, Marketing Content Specialist Many businesses focus on increasing the number of visitors to their website, but without any clear next steps for visitors to take, the higher number of...

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How to Build a Scalable Lead Qualification Process

By Chantel Hall, Marketing Content Specialist Lead qualification is a critical step in the B2B sales funnel; it’s where your marketing and sales teams focus on the leads they believe will become...

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How to Get a Job in Marketing Without a Degree

Searching for a job in the marketing industry when you don’t have a degree in marketing can be discouraging, but getting a job without a degree is entirely possible. The industry is changing, and a...

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Rethink Your Top-of-the-Funnel Marketing to Improve Lead Quality

By Chantel Hall, Marketing Content Specialist The top of the sales funnel is your first opportunity to connect with your target audience, and optimizing your top-of-the-funnel marketing content can...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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