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B2B Insights

A collection of articles, insights, provocations and trends on the latest in
B2B digital marketing

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Why Now is the Time for Account-Based Marketing in B2B

While B2B companies typically have a good sense of their target market, they often struggle to get in front of the right prospects via marketing channels. A common mistake is pushing out a...

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B2B Content Marketing Mistakes to Avoid in 2021

The use of B2B content marketing strategies have been steadily on the rise. The number of B2B marketers with a documented strategy has risen two percent year-over-year since 2017 (Statista), and now...

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30+ B2B Marketing Statistics for 2021

B2B marketers quickly adapted campaign plans in 2020 when the pandemic pushed the entire buyer journey online and changed the way we work. As marketers continue to solve these unique challenges,...

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Video Marketing Strategies for B2B Companies

There is a misconception that video content needs to be a flashy production filled with impressive b-roll footage, custom graphics, and shot on an expensive studio camera. That’s why you might be...

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Creating B2B Content that Benefits Your Sales Pipeline

B2B companies often ignore or downplay the role of a website in their sales process. Prospects often explore resources and content on brand websites throughout the sales process. We often see...

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How B2B Marketers Can Overcome ABM Challenges

Account-based marketing (ABM) is an increasingly popular strategy in the B2B industry. Known for closing more qualified leads, ABM yields a higher ROI; 71% of ABM marketers cited a higher return...

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The Secret to Accelerated B2B Lead Generation: Chatbots

The number one job of a B2B website is qualified lead generation. Unfortunately, many companies don’t maximize the value of this digital powerhouse. Instead, they use it as a static brochure that...

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How to Do Content Marketing Effectively (and Earn More Results & Outcomes)

Content marketing is effective for any business that wants to be seen as an industry thought leader, make their website a business-growth driver, improve sales nurturing, and gain visibility with...

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Technical SEO Checklist for B2B Websites

Companies are increasingly building their websites for lead generation and sales acceleration--seeing their website property as more than just a static brochure. A website can perform as a lead...

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How to Improve Google Search Ranking in 5 Steps (to Drive More Leads)

93% of online experiences begin with a search engine, according to Martech Wondering how to improve Google search ranking? You're not alone. Many businesses are investing in search marketing to bring...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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