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B2B Insights

A collection of articles, insights, provocations and trends on the latest in
B2B digital marketing

5 Focus Areas to Maintain B2B Marketing Success

By Omar Sofradzija, Senior Content Specialist.  Life is change. So is marketing. It almost goes without saying that evolution is key to any successful B2B organization. But that can mean endless...

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Key Skills for a B2B Marketing Career

Skilled B2B marketers are in high demand, but the critical skills needed to perform as a competitive marketer change continuously. A study by Monster found that 82% of global respondents planned to...

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B2B Sales Middle of the Funnel Content Checklist

B2B companies use terms such as "sales funnel," "buyer's journey," or "buyer's lifecycle" to discuss how a potential client goes from a prospect (or someone who knows nothing about the B2B company)...

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Marketers Should Make Content Interesting, Not Sales-Focused

Content marketing is an efficient method for businesses to engage new prospects, nurture leads, and upsell clients.  To create effective content, your business must speak directly to a buyer's needs...

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Do Webinars Work for B2B?

Webinars can be a great tactic to grow both sales and marketing campaigns. A business leader can use webinars at the top of the funnel to talk about industry challenges or in the middle of the funnel...

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Content Marketing Ideas and Workflows for Software Companies

By Ross Lancaster, Content Specialist. Software companies do not necessarily need to create brand new content. When thinking about building out a content marketing strategy, keep in mind that...

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Content marketing strategy for software companies

By Ross Lancaster, Content Specialist Content marketing can be a powerful lead generation tool for software brands. A strong content strategy can help software businesses talk to potential buyers...

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SaaS marketing: tips for 2022

The SaaS industry is maturing and tackling more business needs each year. Likewise, the demand for SaaS to solve business problems grows. SaaS products often have similar benefits: the potential to...

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5 Reasons Why Sales and Marketing Alignment is Essential for B2B Growth Companies

By Emily Ferron, Content Director “Sales and marketing alignment” is a buzzy term, thanks in part to attention-grabbing statistics like these: Aligning sales and marketing can generate up to 208%...

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How to generate leads without cold calling

Put the phone down. You don't want to cold-call anyone. Your prospects don't want to be cold-called. Consider these statistics: The average sales development rep makes 52 calls daily. It takes 18...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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