B2B company content can be very hit or miss. Sometimes executives like to discuss topics simply not interesting to the reader. At other times, companies make big announcements via content channels that might not be appropriate for outside readers. So what do buyers say about B2B company content...
Based on a Statista report, “Content marketing in the U.S.,” B2B and B2C marketers may not know exactly what their buyers are thinking. The company interviewed both marketers and consumers to put together this report dissecting content marketing trends in the United States. Given the results, there...
Learning from both success as well as failure is essential for modern day marketers. To this purpose, we share our perspective on the top 5 most common B2B marketing mistakes. These lessons we learned from working with B2B organizations of all sizes, from small service companies to global...
Blogging is an excellent way for technology companies to generate traffic, increase leads, and showcase industry expertise. And a blog strategy for technology companies pays off. According to Hubspot: Companies that published 16+ blog posts per month got almost 3.5X more traffic than companies that...
The software development market is competitive. Many organizations use sales development teams to attempt to hit their numbers. For most organizations, outbound lead generation isn't sustainable, and it often has diminishing returns if organizations get labeled as spammers. To sustainably grow your...
In the early days of business websites, it was enough to present a static “brochure” online: A quick overview of your business with contact information. But with today’s tools and technologies — like marketing automation, analytics platforms, and digital advertising — your website redesign can...
The IT services marketer must become a knowledgeable tech expert. And a marketing strategy for information technology services requires you to understand why your prospects value your solution, too. So, to create an effective plan, marketers must align with sales and product insights to meet...
Editor's Note: This post was originally published on Oct, 2016 and has been updated with new statistics and insights. Content still matters deeply to B2B business. In fact: A Regalix 2016 survey found 96% of marketers identifying content marketing as a core part of their strategy. But what is the...
It's true: Nonprofit marketing faces many challenges today. In particular, nonprofit marketers must adapt in the rapidly shifting fundraising landscape — And rely on tight budgets to get the job done. Yet by creating a nonprofit content marketing plan, your organization also has a major advantage:...
LinkedIn has a new layout. This means that both brands and individuals must rethink their LinkedIn marketing strategy for 2017. The cleaner, sleeker look will be “more intuitive and focused to bring conversations and content to the forefront," says LinkedIn. 50% of LinkedIn members report they are...
by Jonathan Franchell, CEO of Ironpaper - For more tips and hacks: Need to remove a new line after h1 tags? Both web designers and SEO practitioners need to employ headline tags: H1, H2, H3 in several ways to improve web page structure and tag...
The field of digital marketing is evolving rapidly in response to new technology and changing buyer expectations. To help career-minded marketers, we’ve rounded up the top 10 skills needed to succeed in the field. These are skills marketers should...
Searching for a job in the marketing industry when you don’t have a degree in marketing can be discouraging, but getting a job without a degree is entirely possible. The industry is changing, and a traditional degree may not be necessary for all...
Consultants are in high demand as businesses adapt to a landscape reconfigured by digital transformation. Still, winning business in this environment requires effective marketing strategies that convey your value proposition. New business starts...
By Nicky Capella, Content Strategist The role of marketing within an organization has undergone a significant transformation over the past several years. As businesses increasingly focus on customer experience as a competitive differentiator,...
2022 was a wild year for the job market. From on-the-spot offers to mass resignations, we saw a seismic shift in how employees articulated what matters to them in the workplace. Companies that offered limited flexibility lost out on talent, while...
The digital privacy landscape has been shifting more towards the individual's right to privacy for years, and digital marketers need to ensure they can work effectively without access to third-party data. Sam Ward, Associate Director; Tim Maurizio,...
Content marketers in 2023 will consider changing buyer behaviors, privacy concerns, and the need to measure content’s impact. We know that content marketing is no longer optional, but this method of reaching buyers will become increasingly important...
Navigating the evolving landscape of technology can be like traversing a veritable minefield. This is especially true in the age of artificial intelligence (AI). For business leaders, understanding and implementing IT transformation in the age of AI...
How did the pandemic period make things difficult for businesses? The word "unprecedented" became the banner flag of the COVID-19 pandemic period of 2020-2023. You probably heard that word regularly on TV, in the press, with friends, and at work....
Many consumers have Internet of Things (IoT) products in their homes, like Alexa or smart thermostats, but B2B is perhaps the more transformative space for IoT. B2B IoT is reshaping traditional business models, driving operational efficiency, cost...
As the Internet of Things (IoT) expands, so does the need for robust cybersecurity measures. The intersection of these two sectors presents both significant opportunities and challenges. This convergence has profound marketing implications for...
The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.
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