B2B Articles

B2B Marketing Insights


Content Marketing Tips for B2B Technology Providers

The 6 D’s of Content Marketing for B2B Technology Providers Lead generation is a top goal of B2B technology providers, and content marketing is vital to driving more leads, visibility, and sales opportunities for enterprises in the field. Generating and nurturing tech buyer leads for each stage of...

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Lead Generation

Why Inbound Marketing Matters for Nonprofits

Nonprofits need to be careful stewards of their money. A reluctance to take money away from the mission can stand in the way of implementing best marketing practices or embracing marketing automation technology that can help extend reach and win new advocates. Yet most nonprofits already recognize...

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Best IT Hashtags for Twitter

Twitter enables the open exchange real-time information with the world in quick, frequent messaging. This is exactly what makes Twitter great, but also challenging for marketing. How does a company or brand stand out? Hashtags are the main way for people to find what they are looking for. Putting...

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New Digital Demands on CMOs

As a CMO, you may be anxious about your industry’s changing landscape and the rapid pace of technological advances. The recent CMO-specific follow-up to IBM’s C-suite study suggests you’re not alone. “We’ll have to think differently. We can’t be so monolithic; we need to expand our perspective,” a...

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Using Content to Nurture Sales

If you’re like most companies, your sales team is burned out from working tirelessly to engage prospects, nurture leads, and close as many deals as possible. While your marketing team is doing a great job of generating interest, your sales team is discovering that it’s nearly impossible to...

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Most Common Website Lead Generation Problems

Continuously generating quality leads for your sales team isn’t something that happens on its own. The "if we build it, they will come" approach (sadly) rarely works. Lead generation takes consistent, careful consideration and optimization of your website, SEO, and content creation initiatives as a...

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Defining a Business Strategy for Websites

Websites play a vital role in business today. For most companies, websites are the primary representation of a brand and their top lead generation engine. A website may live at the center of most marketing efforts, including top-of-the-funnel demand generation, lead generation, sales enablement,...

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Franchise Nurturing Should be More Than Just Sales

A franchise’s long-term success relies not only on the prominence of the national brand – but also on the health of its local franchisees and affiliated organizations. At Ironpaper, we’ve found that one of the best ways to ensure franchise success in competitive local markets is to incorporate...

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Social Media Marketing Statistics for 2015

The following article features a collection of the latest social media marketing statistics. We looked at data from surveys, studies, and industry predictions to compile this collection, which is meant to help companies and organizations update and optimize their social media marketing strategy for...

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5 Corporate SEO Tips and Best Practices

A common misconception is that corporations and larger companies don’t need SEO. After all, they are already established, have a loyal customer base, and possess an expansive brand presence – what more could SEO possibly accomplish? The answer is quite a lot. The reality is that as long as big...

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Ironpaper’s comprehensive B2B marketing and sales statistics list helps companies uncover trends and changes in the industry. Learn how businesses plan to prioritize marketing and sales efforts and obstacles that could hinder growth.

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.


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B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We drive demand generation campaigns, ABM programs, B2B content, sales enablement, qualified leads, and B2B marketing efforts. 

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