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B2B Insights

A collection of articles, insights, provocations and trends on the latest in
B2B digital marketing

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5 Inbound Marketing Best Practices for IT Value-Added Resellers

The Value-Added Reseller (VAR) drives business value through software, hardware or networking products. Yet communicating that value is essential for the VAR to capture leads and sales opportunities....

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How inbound marketing can boost attendee numbers for business events

Being asked how inbound marketing can boost attendance numbers for business events? Maybe someone is questioning the investment of resources or doubting the value of inbound. There are several...

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Do Trade Shows Improve Sales?

There is always another trade show to sponsor or attend, and the costs add up quickly. The question is “do trade shows improve sales?” In a survey of 100 business owners and marketing managers, 44%...

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Tips for improving trade show ROI using inbound marketing

Paying to sponsor a trade show is not a silver bullet technique for driving positive ROI from such events. Simply attending the event isn’t enough either. Trade shows are expensive. Although trade...

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6 Inbound Marketing Best Practices

Inbound marketing is a powerful and effective methodology for B2B, B2C and nonprofits alike. The most recent State of Inbound study from Hubspot found respondents prioritizing inbound over outbound...

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4 Best Practices in B2B Digital Marketing

B2B digital marketing faces unique challenges. For one, the B2B buying lifecycle is often slow since a purchase decision typically requires buy-in from many other business decision makers. Better...

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The Role of Digital Marketing in Customer Relationship Management

Customer Relationship Management, Digital Marketing & Delight The last stage of the inbound marketing cycle often gets the least attention. Delighting existing customers and boosting their loyalty to...

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The Value of Social Media Monitoring

We post. We tweet. We pin. Repeatedly. Therefore we are doing a great job on social media, right? If that’s your view of social media, you’re missing out on relationship-building and...

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B2B Marketing Builds Brand Authority with Quality Content

No one likes to be told what to do. Successful B2B marketing, too, is driven by the knowledge that audiences don’t want to be dictated to and interrupted but rather informed, educated and delighted....

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The Importance of Defining a Value Proposition for the Internet of Things.

Any marketer recognizes the importance of a strong value proposition. Yet, the stakes are even higher in the Internet of Things (IoT) ecosystem. Differentiation is key with the IoT. A value...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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