A collection of articles, insights, provocations and trends on the latest in
B2B digital marketing
B2B, digital PR, digital marketing, online marketing, Knowledge Base, web strategy
The Internet of Things (IoT) is quickly becoming a reality. In fact, Cisco estimates that there will be 500 billion devices connected to the Internet by 2030 (compared to 15 billion today). The IoT...
B2B, Sales enablement, social media marketing, digital PR, digital marketing, B2B sales, online marketing, Knowledge Base, web strategy
Customer experience is such a catchphrase in marketing today it even gets its own trendy acronym: CX. Improving customer experience requires integration, collaboration, data analysis and more....
B2B, social media marketing, digital PR, digital marketing, B2B sales, stats and trends, demand generation, online marketing, Knowledge Base
Globally, social media marketing accounts for 13% of today’s digital ad market at about $26.4 billion US. Defining Social Media Advertising Social media advertising leverages the network newsfeed to...
SEO, social media marketing, ecommerce, digital PR, digital marketing, stats and trends, demand generation, online marketing, Knowledge Base, web strategy
Small business owners juggle many jobs in keeping their businesses afloat. One of these is often marketing. A review of small business marketing trends indicates nearly half (47 percent) of small...
B2B, SEO, Lead Generation, Web design, Web Development, digital PR, digital marketing, website, demand generation, online marketing, Knowledge Base, web strategy
Organic search can be a powerful driver of leads. For many inbound marketers, search engine optimization (SEO) is a vital channel for lead generation, brand visibility and sales nurturing--and blogs...
B2B, Lead Generation, Sales enablement, analysis, digital PR, digital marketing, B2B sales, demand generation, online marketing, Knowledge Base, web strategy
Content is still king. Inbound marketing requires quality content to drive traffic, visibility and leads. Content needs to exist for each stage of the buying process. So, when asked “Does web content...
B2B, SEO, Lead Generation, social media marketing, analysis, digital PR, digital marketing, B2B sales, stats and trends, demand generation, online marketing, Knowledge Base
Digital marketing spending trends in the US and globally offer valuable insight into the industry today. One encouraging finding is Forrester Research’s forecast that digital marketing spending will...
B2B, social media marketing, analysis, digital PR, digital marketing, B2B sales, online marketing, Knowledge Base, web strategy
The 20% of your customer base that are loyal customers drive an additional 80% of business. — Gartner With all the attention paid to lead generation and sales nurturing, it is easy to lose sight of...
B2B, SEO, Lead Generation, Web design, social media marketing, digital PR, digital marketing, stats and trends, demand generation, online marketing, Knowledge Base
To celebrate the release of its 128-page 2016 State of Inbound report, Hubspot organized a week of events related to the future of inbound marketing and sales. Here are some takeaways on the future...
B2B, SEO, digital PR, digital marketing, stats and trends, demand generation, online marketing, Knowledge Base
Many B2Bs today accept that blogging is an effective inbound marketing tool. Yet attention should also be paid to metrics that enable data-driven tweaking of the blog process. First, why blog?...
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