By Omar Sofradzija, Content Specialist Using Customer Relationship Management (CRM) software simply to store contacts (as too many sales and marketing pros do) is like using a smartphone just to make calls. You’re seriously underutilizing it, to your detriment. Why? Because through CRMs, analytical...
By Bertie Taylor, Senior Content Specialist Data is one of the key pillars of every effective content marketing strategy. Without tracking key metrics and analyzing campaign performance, identifying successes and areas for improvement will be difficult. However, not all content data points carry...
2022 was a wild year for the job market. From on-the-spot offers to mass resignations, we saw a seismic shift in how employees articulated what matters to them in the workplace. Companies that offered limited flexibility lost out on talent, while businesses that emphasized employee wellbeing found...
By Jenny Goldade, Content Specialist The solution for how identifying customer pain points is right in front of you. By using the resources available to you, it’s easier and less time-consuming to find pain points. Then, you can use them to create buyer-focused content for all stages of the buyer’s...
Consultants are in high demand as businesses adapt to a landscape reconfigured by digital transformation. Still, winning business in this environment requires effective marketing strategies that convey your value proposition. New business starts with generating leads, so here are 10 strategies to...
By Lindsey Glorioso, Digital Marketer, and Chantel Hall, Marketing Content Specialist An estimated 15% of the global population — roughly 1 billion people worldwide — has a disability, according to the World Health Organization.1 The conversations around disability are often framed in terms of...
By Chantel Hall, Marketing Content Specialist Last month at their annual live event, Google Marketing introduced a wealth of new tools for marketers. Two Ironpaper team members, Daniel Traicoff, Digital Marketer and Sioban Schmeding, Growth Manager, attended the event. These digital experts then...
Just as technology continuously evolves, so does digital marketing for B2B technology companies. That's why SaaS, IT, and tech marketers must stay informed about demand and lead generation trends and how to convert prospects into sales opportunities. Here are a dozen trends we're seeing and...
The field of digital marketing is evolving rapidly in response to new technology and changing buyer expectations. To help career-minded marketers, we’ve rounded up the top 10 skills needed to succeed in the field. These are skills marketers should continuously improve on to drive success for...
By Chantel Hall, Marketing Content Specialist Lead scoring helps marketing and sales teams understand the quality of their leads and allows them to focus their efforts on prospects who are the most likely to become customers. Most B2B marketers understand the importance of lead scoring, but your...
by Jonathan Franchell, CEO of Ironpaper - For more tips and hacks: Need to remove a new line after h1 tags? Both web designers and SEO practitioners need to employ headline tags: H1, H2, H3 in several ways to improve web page structure and tag...
The field of digital marketing is evolving rapidly in response to new technology and changing buyer expectations. To help career-minded marketers, we’ve rounded up the top 10 skills needed to succeed in the field. These are skills marketers should...
Searching for a job in the marketing industry when you don’t have a degree in marketing can be discouraging, but getting a job without a degree is entirely possible. The industry is changing, and a traditional degree may not be necessary for all...
Consultants are in high demand as businesses adapt to a landscape reconfigured by digital transformation. Still, winning business in this environment requires effective marketing strategies that convey your value proposition. New business starts...
By Nicky Capella, Content Strategist The role of marketing within an organization has undergone a significant transformation over the past several years. As businesses increasingly focus on customer experience as a competitive differentiator,...
2022 was a wild year for the job market. From on-the-spot offers to mass resignations, we saw a seismic shift in how employees articulated what matters to them in the workplace. Companies that offered limited flexibility lost out on talent, while...
The digital privacy landscape has been shifting more towards the individual's right to privacy for years, and digital marketers need to ensure they can work effectively without access to third-party data. Sam Ward, Associate Director; Tim Maurizio,...
Content marketers in 2023 will consider changing buyer behaviors, privacy concerns, and the need to measure content’s impact. We know that content marketing is no longer optional, but this method of reaching buyers will become increasingly important...
Navigating the evolving landscape of technology can be like traversing a veritable minefield. This is especially true in the age of artificial intelligence (AI). For business leaders, understanding and implementing IT transformation in the age of AI...
How did the pandemic period make things difficult for businesses? The word "unprecedented" became the banner flag of the COVID-19 pandemic period of 2020-2023. You probably heard that word regularly on TV, in the press, with friends, and at work....
Many consumers have Internet of Things (IoT) products in their homes, like Alexa or smart thermostats, but B2B is perhaps the more transformative space for IoT. B2B IoT is reshaping traditional business models, driving operational efficiency, cost...
As the Internet of Things (IoT) expands, so does the need for robust cybersecurity measures. The intersection of these two sectors presents both significant opportunities and challenges. This convergence has profound marketing implications for...
The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.
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