B2B Articles

B2B Marketing Insights


Tips for Building a B2B Content Strategy for Social Media

Social media and messaging services account for roughly one in every three minutes users spend on the Internet (Global Web Index), which means businesses of all sizes need a sound social media strategy. A good social content strategy for social media starts with goal setting. Goal setting does not...

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online marketing

Digital Marketing Career Growth Tips

Marketers who want to advance their careers need to take a proactive approach to boosting their skills and gaining valuable experience. Instead of waiting for the employer to offer professional development, marketers should take action on their own volition. For starters, marketers can use the bevy...

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15+ B2B Marketing Statistics: What is Relevant for 2018

B2B marketing statistics and trends show the industry’s shift towards a more digital strategy. B2B marketers now heavily rely on content market tactics to bring in leads and grow the lead pool. Below are 15+ statistics that show how B2B companies are shifting and changing towards more digital,...

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Where Should You Focus B2B Marketing Strategy? Builder Versus Driver Activities

“If you build it, they will come.” While this motto worked well for baseball enthusiasts in an Iowan farm town, it doesn’t work so well for a results-driven B2B marketing strategy. Why? Because building marketing assets is only half the puzzle to see traffic, leads, and growth. Yet we see many...

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Small Business Marketing Trends for 2018 - 10 Stats and Insights

Most small business owners and employees play many roles within the company. In some organizations, different members of the team jump in to help with marketing, and in other organizations, a single person must develop and execute the entire marketing strategy. To find out how small businesses...

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Inbound Marketing Statistics: 10 Stats That Demonstrate Impact

As we move towards a new year, businesses often take time to reflect on what strategies worked and what didn’t work. Organizations think about what tactics to implement in Q1 and what tactics to retire with 2017. If your company is still performing more outbound marketing than inbound marketing,...

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Guide: How a Shift in Mindset will Improve Brand Growth

By Katie Surace, Senior Marketing Director When I feel stuck in business or personal life, I find a good way to move forward is looking at things objectively. Being objective is hard because we're so close to our own creations, beliefs, and opinions. To overcome it, I talk to people, hear different...

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Tips for Transitioning from Outbound Marketing to Inbound Marketing

More and more companies are realizing the benefits of inbound marketing over outbound marketing and are therefore transitioning campaigns. Outbound marketing tactics include trade shows, direct mail, email blasts, cold prospecting, and other efforts that push the company message out to the world in...

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Lead Generation

Inbound Marketing Tips for Building Donor Retention

Acquiring donors and driving new donations may be the top mission of non-profit organizations. But a close second should be donor retention. Over the last ten years, donor and gift or dollar retention rates have been consistently weak — averaging below 50 percent, according to the Association of...

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Agile LinkedIn Best Practices for B2B

LinkedIn sponsored content is one of the best ways for B2B companies to generate targeted, qualified leads. An agile strategy — that is, one that involves testing, iteration, and scalability — is ideal to get the most return on your LinkedIn investment, and see campaign conversion rates well above...

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With input from leaders like you, Ironpaper benchmarks industry trends in B2B marketing and sales. All participants can pre-register for the report to gain access to the viewpoints of the top B2B leaders.

What are the biggest B2B challenges?

Ironpaper’s comprehensive B2B marketing and sales statistics list helps companies uncover trends and changes in the industry. Learn how businesses plan to prioritize marketing and sales efforts and obstacles that could hinder growth.

Trends & Takeaways


Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.


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