By now, you've probably heard the buzz about "growth hacking." It sounds catchy, but it's no magic — it's more of a data-driven science experiment. So what are growth hacking strategies, and how can this method grow your B2B technology company? Growth hacking is a process of rapid experimentation...
A website redesign shouldn't just improve look and feel of your B2B company. Instead, a redesign must grow your lead database and increase conversions. According to Kinesis Inc., once your page loads, users form an opinion in .05 seconds, so the pressure is on to make a good first impression and...
What does a successful nonprofit marketing strategy look like? Well, as a nonprofit marketer, you might have plenty of ideas for marketing. But still, with a busy schedule and limited budget, it can be hard to execute a cohesive strategy that truly drives results. "92% of nonprofit professionals...
IoT companies are no strangers to data. Because of this, they are the market leaders in data-driven technology. But what about using marketing data to drive growth? For many IoT companies, they ignore or underutilize marketing data entirely. However, the next big opportunity for IoT marketing is...
According to VisionMobile’s IoT Megatrends 2016 report, 4.5 million developers are working on IoT applications. - "Additionally, IDC estimates the IoT solutions market value will reach $7.1 trillion in 2020." Marketers in technology marketing face an exciting opportunity. We can help create...
Data is quickly becoming the preferred decision-maker in B2B organizations. And companies realize the need for improved data collection, analysis, and reporting. In fact: 42% of B2B marketing professionals state that a lack of quality data is their biggest barrier to lead generation. Moreover,...
By its nature, B2B inbound marketing is innovative — that's why it works! But even within an inbound framework, marketers must stay up-to-date with technology to stay ahead. Here are three innovative, technology-driven strategies to implement this year. By current trends, these tactics will become...
It's true: Nonprofit marketing faces many challenges today. In particular, nonprofit marketers must adapt in the rapidly shifting fundraising landscape — And rely on tight budgets to get the job done. Yet by creating a nonprofit content marketing plan, your organization also has a major advantage:...
Content marketers write so frequently that sometimes they forget to stop and check out their content analytics, to track what works and what doesn’t. In 2015, the B2B marketers in this survey reported several different ways that they could "understand their audiences' needs." These are all fine...
Choosing where to host your website? As you know, it's a huge decision, and many decision-makers wonder: HubSpot COS versus WordPress — which is better? "Users produce about 76.9 million new posts and 41.4 million new comments on WordPress each month." – WordPress If you don't make the correct...
by Jonathan Franchell, CEO of Ironpaper - For more tips and hacks: Need to remove a new line after h1 tags? Both web designers and SEO practitioners need to employ headline tags: H1, H2, H3 in several ways to improve web page structure and tag...
The field of digital marketing is evolving rapidly in response to new technology and changing buyer expectations. To help career-minded marketers, we’ve rounded up the top 10 skills needed to succeed in the field. These are skills marketers should...
Searching for a job in the marketing industry when you don’t have a degree in marketing can be discouraging, but getting a job without a degree is entirely possible. The industry is changing, and a traditional degree may not be necessary for all...
Consultants are in high demand as businesses adapt to a landscape reconfigured by digital transformation. Still, winning business in this environment requires effective marketing strategies that convey your value proposition. New business starts...
By Nicky Capella, Content Strategist The role of marketing within an organization has undergone a significant transformation over the past several years. As businesses increasingly focus on customer experience as a competitive differentiator,...
2022 was a wild year for the job market. From on-the-spot offers to mass resignations, we saw a seismic shift in how employees articulated what matters to them in the workplace. Companies that offered limited flexibility lost out on talent, while...
The digital privacy landscape has been shifting more towards the individual's right to privacy for years, and digital marketers need to ensure they can work effectively without access to third-party data. Sam Ward, Associate Director; Tim Maurizio,...
Content marketers in 2023 will consider changing buyer behaviors, privacy concerns, and the need to measure content’s impact. We know that content marketing is no longer optional, but this method of reaching buyers will become increasingly important...
Navigating the evolving landscape of technology can be like traversing a veritable minefield. This is especially true in the age of artificial intelligence (AI). For business leaders, understanding and implementing IT transformation in the age of AI...
How did the pandemic period make things difficult for businesses? The word "unprecedented" became the banner flag of the COVID-19 pandemic period of 2020-2023. You probably heard that word regularly on TV, in the press, with friends, and at work....
Many consumers have Internet of Things (IoT) products in their homes, like Alexa or smart thermostats, but B2B is perhaps the more transformative space for IoT. B2B IoT is reshaping traditional business models, driving operational efficiency, cost...
As the Internet of Things (IoT) expands, so does the need for robust cybersecurity measures. The intersection of these two sectors presents both significant opportunities and challenges. This convergence has profound marketing implications for...
The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.
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