B2B Articles

B2B Marketing Insights


Growth Hacking Strategies to Get More Leads for Your B2B Tech Company

By now, you've probably heard the buzz about "growth hacking." It sounds catchy, but it's no magic — it's more of a data-driven science experiment. So what are growth hacking strategies, and how can this method grow your B2B technology company? Growth hacking is a process of rapid experimentation...

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How to See Results With a B2B Website Redesign (7 Step Checklist)

A website redesign shouldn't just improve look and feel of your B2B company. Instead, a redesign must grow your lead database and increase conversions. According to Kinesis Inc., once your page loads, users form an opinion in .05 seconds, so the pressure is on to make a good first impression and...

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Lead Generation

How One Nonprofit Marketing Strategy Increased Donations by 56%

What does a successful nonprofit marketing strategy look like? Well, as a nonprofit marketer, you might have plenty of ideas for marketing. But still, with a busy schedule and limited budget, it can be hard to execute a cohesive strategy that truly drives results. "92% of nonprofit professionals...

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Sales enablement

Marketing Data is the Next Big Opportunity for IoT. Here's Why.

IoT companies are no strangers to data. Because of this, they are the market leaders in data-driven technology. But what about using marketing data to drive growth? For many IoT companies, they ignore or underutilize marketing data entirely. However, the next big opportunity for IoT marketing is...

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demand generation

5 Major Considerations for Your IoT Marketing Strategy

According to VisionMobile’s IoT Megatrends 2016 report, 4.5 million developers are working on IoT applications. - "Additionally, IDC estimates the IoT solutions market value will reach $7.1 trillion in 2020." Marketers in technology marketing face an exciting opportunity. We can help create...

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How to Use Marketing Data for B2B Company Growth

Data is quickly becoming the preferred decision-maker in B2B organizations. And companies realize the need for improved data collection, analysis, and reporting. In fact: 42% of B2B marketing professionals state that a lack of quality data is their biggest barrier to lead generation. Moreover,...

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B2B Inbound Marketing: Innovative Strategies You Need by 2018

By its nature, B2B inbound marketing is innovative — that's why it works! But even within an inbound framework, marketers must stay up-to-date with technology to stay ahead. Here are three innovative, technology-driven strategies to implement this year. By current trends, these tactics will become...

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digital PR

How to Mobilize Donors With Nonprofit Content Marketing

It's true: Nonprofit marketing faces many challenges today. In particular, nonprofit marketers must adapt in the rapidly shifting fundraising landscape — And rely on tight budgets to get the job done. Yet by creating a nonprofit content marketing plan, your organization also has a major advantage:...

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4 Content Analytics You Should Analyze for Better Results

Content marketers write so frequently that sometimes they forget to stop and check out their content analytics, to track what works and what doesn’t. In 2015, the B2B marketers in this survey reported several different ways that they could "understand their audiences' needs." These are all fine...

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HubSpot COS vs WordPress: How to Choose the Best Website Platform

Choosing where to host your website? As you know, it's a huge decision, and many decision-makers wonder: HubSpot COS versus WordPress — which is better? "Users produce about 76.9 million new posts and 41.4 million new comments on WordPress each month." – WordPress If you don't make the correct...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.


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