The pandemic radically changed how most nonprofits operate. In-person events haven’t picked up to their pre-pandemic levels, and digital marketing has become a more important channel for generating donations and support. A nonprofit marketing plan includes many moving pieces, and digital campaigns...
Are you wondering how to choose a digital marketing agency? If so, you're not alone. In fact: Companies outsource “between 45 percent and 75 percent of marketing activities" to agencies, according to Accenture. Why is this trend growing? Because the demands on marketers are increasing. Today,...
An important part of any lead generation strategy is setting and meeting goals. Lead generation tactics not based on goals cannot result in measurable success. Consequently, marketers may not know whether or not to repeat certain actions. "68% of B2B companies are still struggling with lead...
Colleges and universities tout their ability to help graduates compete. But higher education institutions are themselves competing in a densely populated market. California alone had 458 higher education institutions in 2015. Yet staying abreast of trends for education website design can help a...
A website redesign is a great opportunity to refresh your online presence. But don't think of a website redesign as a design task. Instead, you should start with marketing strategy and with data. During and after a redesign, you should be adding to your website, A/B testing, and mining data for new...
The Internet of Things (IoT) is quickly becoming a reality. In fact, Cisco estimates that there will be 500 billion devices connected to the Internet by 2030 (compared to 15 billion today). The IoT is growing 2X year-over-year. — Cisco With this growth, opportunities abound. But providers need to...
HubSpot is an incredible tool for lead nurturing. But few marketers know how to use HubSpot workflows to their full capabilities. Why not use all the tools in your toolkit? Here, we'll show you the best ways to improve your lead nurturing campaigns with HubSpot workflows. Businesses that use...
More nonprofits are using inbound marketing to drive nonprofit donations than ever before. Yet only 26% of nonprofit organizations at a sophisticated/mature level of content marketing maturity, according to the Content Marketing Institute’s (CMI) 2016 Nonprofit report. The majority are in the early...
Closed loop marketing aligns marketing and sales to share information and insights in a closed feedback loop. But it's not just a tactic for B2B marketing teams: For nonprofits, closed loop marketing can generate leads and raise donations thanks to data-driven decisions. This blog post outlines...
According to a Statista report, 92% of SMEs consider their own websites to be the most effective digital marketing tactic. But which website metrics are these SMEs monitoring— and do they really indicate sales growth? To tackle this question, we'll cover the 4major website metrics you should be...
by Jonathan Franchell, CEO of Ironpaper - For more tips and hacks: Need to remove a new line after h1 tags? Both web designers and SEO practitioners need to employ headline tags: H1, H2, H3 in several ways to improve web page structure and tag...
The field of digital marketing is evolving rapidly in response to new technology and changing buyer expectations. To help career-minded marketers, we’ve rounded up the top 10 skills needed to succeed in the field. These are skills marketers should...
Searching for a job in the marketing industry when you don’t have a degree in marketing can be discouraging, but getting a job without a degree is entirely possible. The industry is changing, and a traditional degree may not be necessary for all...
Consultants are in high demand as businesses adapt to a landscape reconfigured by digital transformation. Still, winning business in this environment requires effective marketing strategies that convey your value proposition. New business starts...
By Nicky Capella, Content Strategist The role of marketing within an organization has undergone a significant transformation over the past several years. As businesses increasingly focus on customer experience as a competitive differentiator,...
2022 was a wild year for the job market. From on-the-spot offers to mass resignations, we saw a seismic shift in how employees articulated what matters to them in the workplace. Companies that offered limited flexibility lost out on talent, while...
The digital privacy landscape has been shifting more towards the individual's right to privacy for years, and digital marketers need to ensure they can work effectively without access to third-party data. Sam Ward, Associate Director; Tim Maurizio,...
Content marketers in 2023 will consider changing buyer behaviors, privacy concerns, and the need to measure content’s impact. We know that content marketing is no longer optional, but this method of reaching buyers will become increasingly important...
Navigating the evolving landscape of technology can be like traversing a veritable minefield. This is especially true in the age of artificial intelligence (AI). For business leaders, understanding and implementing IT transformation in the age of AI...
How did the pandemic period make things difficult for businesses? The word "unprecedented" became the banner flag of the COVID-19 pandemic period of 2020-2023. You probably heard that word regularly on TV, in the press, with friends, and at work....
Many consumers have Internet of Things (IoT) products in their homes, like Alexa or smart thermostats, but B2B is perhaps the more transformative space for IoT. B2B IoT is reshaping traditional business models, driving operational efficiency, cost...
As the Internet of Things (IoT) expands, so does the need for robust cybersecurity measures. The intersection of these two sectors presents both significant opportunities and challenges. This convergence has profound marketing implications for...
The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.
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