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B2B Insights

A collection of articles, insights, provocations and trends on the latest in
B2B digital marketing

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Using Digital Events to Attract High-Value Leads

By Mason W. Stevenson, Senior Content Specialist Just a few years ago, webinars were not the preferred choice of most businesses. In-person, face-to-face events were considered one of the most...

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Where Do Inbound Marketing Personas Fit In ABM?

By Chantel Hall, Marketing Content Specialist Account-based marketing (ABM) is a highly-targeted strategy where marketers target specific companies instead of verticals or industries. ABM campaigns...

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4 Ways to Boost Lead Generation for B2B SaaS Companies with Inbound Marketing

By Kaci Antoine, Content Specialist With the SaaS market growing by 18% each year, it's no secret that there is a lot of competition in the SaaS world.1 And as customers do more research and get...

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Crafting B2B Case Studies that Support Your Value Proposition

By Chantel Hall, Marketing Content Specialist Case studies, which highlight the results of a business' work for one of their clients, can be an effective tool for both marketing and sales. When...

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How to Write Buyer-Focused Copy to Improve Content Engagement

By Chantel Hall, Marketing Content Specialist Buyer-driven messaging is the cornerstone of Ironpaper’s content methodology, and we often discuss it with our clients and in our educational content. If...

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Ideas for Repurposing Content in B2B Content Marketing

By Chantel Hall, Marketing Content Specialist In 2021, 67% of content teams were asked to do more without being given additional resources.1 To meet this demand, marketers can turn to repurposing...

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5 Questions to Ask When Hiring a Digital Marketing Agency

By Chantel Hall, Marketing Content Specialist When you consider outsourcing your digital marketing efforts, it’s essential to evaluate whether an agency will provide the results you’re looking for....

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Blog Post Formats for Engaging B2B Buyers

By Chantel Hall, Marketing Content Specialist In 2021, 76% of marketers used blogs to distribute content.1 Blogging is a foundational content marketing asset because it’s free to publish and can help...

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Focus on Lead Quality, Not Quantity, to Cut Costs and Improve Conversions

By Chantel Hall, Marketing Content Specialist Most marketing teams are familiar with the pressure to do more within the limits of their budget, with attracting and qualifying more leads usually at...

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Copywriting vs. Content Writing (And Why You Need Both)

By Chantel Hall, Marketing Content Specialist Digital marketing relies heavily on strong writing.  Copywriting and content writing — two critical functions of successful digital marketing — are...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, and improve B2B marketing efforts.

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