By Chantel Hall, Marketing Content Specialist Case studies, which highlight the results of a business' work for one of their clients, can be an effective tool for both marketing and sales. When written and utilized effectively, they can help you demonstrate what your value proposition looks like in...
By Chantel Hall, Marketing Content Specialist Buyer-driven messaging is the cornerstone of Ironpaper’s content methodology, and we often discuss it with our clients and in our educational content. If you’re used to writing autobiographical or product-focused content, it can be challenging to know...
By Chantel Hall, Marketing Content Specialist In 2021, 67% of content teams were asked to do more without being given additional resources.1 To meet this demand, marketers can turn to repurposing content, which allows articles and blogs to gain a further reach. As the digital marketing landscape...
By Chantel Hall, Marketing Content Specialist When you consider outsourcing your digital marketing efforts, it’s essential to evaluate whether an agency will provide the results you’re looking for. You can assess their fit by asking pointed questions that get to the heart of how the agency uses...
By Chantel Hall, Marketing Content Specialist In 2021, 76% of marketers used blogs to distribute content.1 Blogging is a foundational content marketing asset because it’s free to publish and can help you achieve multiple goals simultaneously, such as reaching organic search result goals, creating a...
By Chantel Hall, Marketing Content Specialist Most marketing teams are familiar with the pressure to do more within the limits of their budget, with attracting and qualifying more leads usually at the top of the list. But a focus on stuffing as many leads into your pipelines as possible isn’t...
By Chantel Hall, Marketing Content Specialist Digital marketing relies heavily on strong writing. Copywriting and content writing — two critical functions of successful digital marketing — are sometimes talked about as being interchangeable, but they actually achieve different goals for marketers....
Salespeople are often eager to get a lead on the phone or in a meeting with the hopes of closing a deal, but pitching a meeting or a live demo can be a big ask of a buyer. Additionally, since 70-80% of B2B buyers prefer remote human interaction or digital self-service, even leads with interest and...
By Chantel Hall, Marketing Content Specialist As leads move through the marketing-to-sales funnel, your lead nurturing tactics have to evolve to meet them where they are. Relationship building is essential throughout the entire process, but the tone and context of your outreach to leads will change...
By Chantel Hall, Marketing Content Specialist Many businesses focus on increasing the number of visitors to their website, but without any clear next steps for visitors to take, the higher number of visitors to your website won’t necessarily benefit your bottom line. Effective calls to action...