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B2B Insights

A collection of articles, insights, provocations and trends on the latest in
B2B digital marketing

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Key Skills for a B2B Marketing Career

Skilled B2B marketers are in high demand, but the critical skills needed to perform as a competitive marketer change continuously. A study by Monster found that 82% of global respondents planned to...

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B2B Sales Middle of the Funnel Content Checklist

B2B companies use terms such as "sales funnel," "buyer's journey," or "buyer's lifecycle" to discuss how a potential client goes from a prospect (or someone who knows nothing about the B2B company)...

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Content Marketing Ideas and Workflows for Software Companies

By Ross Lancaster, Content Specialist. Software companies do not necessarily need to create brand new content. When thinking about building out a content marketing strategy, keep in mind that...

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Most Valuable Types of B2B Sales Content

Purposefully written content that aligns with buyer needs can drive prospects down the sales funnel, and increase close rates. Oftentimes, the content sales teams produce is ineffective because it is...

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Long B2B Sales Cycles: How Marketers Can Improve Engagement

By Matt Pilon, Content Strategist Selling B2B products has become an even longer and more involved process, thanks in part to more deliberative buyers and market forces accelerated by the COVID-19...

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How to Solve the Top 3 B2B Content Marketing Challenges

B2B marketers strive to reach a select target of business buyers using high-quality content disseminated effectively. Since B2B marketing wants to reach other businesses, some consider it a more...

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Top of Funnel Marketing: Strategies for Acquiring More B2B Leads

The marketing funnel describes the stages of the customer journey: from when an individual first discovers a product to when they make a purchasing decision. Top of funnel marketing targets potential...

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Creating Value With B2B Sales Enablement

B2B sales enablement is the iterative process of providing your company’s sales team with the necessary resources to convert more prospects into customers. Resources typically include information,...

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6 Smart Account Based Marketing Examples for B2B Companies

Account-based marketing covers a set of strategic tactics to bring in precise leads and accounts into your sales funnel. ABM has become increasingly popular; it enables you to optimize your marketing...

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4 Sales Lead Generation Techniques for the B2B Digital Funnel

It doesn’t matter if you’re in sales or marketing. Everything your teams do is for one result: generating sales leads where someone has “raised a hand” and asked to be contacted. This is the core of...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, and improve B2B marketing efforts.

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