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B2B Insights

A collection of articles, insights, provocations and trends on the latest in
B2B digital marketing

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Top 5 Most Common B2B Marketing Mistakes

Learning from both success as well as failure is essential for modern day marketers. To this purpose, we share our perspective on the top 5 most common B2B marketing mistakes. These lessons we...

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Top Strategies to Manage Marketing Data Overload And Increase Success Rates

Marketing executives can no longer complain that that data derived from marketing technology lacks actionable insight. Instead, with the majority of CMOs embracing new and fast-evolving marketing...

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Blog Strategy for Technology Companies, From SEO to CTAs

Blogging is an excellent way for technology companies to generate traffic, increase leads, and showcase industry expertise. And a blog strategy for technology companies pays off. According to...

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SEO for Technology Companies – Best Practices and Practical Tips

Search engine optimization is important for every B2B company. However, SEO for technology companies is especially crucial, because in the tech market, you're competing against many companies who...

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How to Generate Leads for Software Development Projects

The software development market is competitive. Many organizations use sales development teams to attempt to hit their numbers. For most organizations, outbound lead generation isn't sustainable, and...

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5 Smart Web Design Tips for Software Companies

Editor's note: This post was originally published in 2013 and has been updated July 2017 for new best practices and freshness. Software and technology companies use their websites as a central hub...

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Essential Advice for Your Manufacturing Marketing Strategy

For industrial companies trying to break into a digital market, there are plenty of opportunities for your manufacturing marketing strategy: lead generation, customer conversion, and brand awareness....

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7 Crucial Metrics to Measure in a Digital Marketing Audit

Is your website measurably driving B2B lead generation, increasing sales opportunities, and deepening engagement with your target prospects? If not, when was the last time you conducted a digital...

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4 Major Business Goals You Can Achieve With a Website Redesign

In the early days of business websites, it was enough to present a static “brochure” online: A quick overview of your business with contact information. But with today’s tools and technologies — like...

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How to Create a Marketing Strategy for Information Technology Services

The IT services marketer must become a knowledgeable tech expert. And a marketing strategy for information technology services requires you to understand why your prospects value your solution,...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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