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B2B Insights

A collection of articles, insights, provocations and trends on the latest in
B2B digital marketing

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Best practices for small business websites

75 percent of users admit to making judgments about a company’s credibility based on their website’s design. – Stanford University   Increasing revenue is a big goal for businesses of any size. A...

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10 Trends in Web Design Today

With 93% of buying cycles beginning with an online search, a business website needs to efficiently communicate value proposition, aesthetically appeal to users, and offer optimal user experience —...

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Responsive Web Design Statistics That Matter

Relevance is a key element of marketing success. Your website is no longer relevant today if it is not mobile-friendly. You need Responsive Web Design. Responsive Web Design, or RWD for short, is one...

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Benefits of Growth Driven Design Over Traditional Web Design

Hearing more Growth Driven Design (GDD) hype without knowing what the fuss is about might prompt you to shout expletives (drop that middle D and you’re already there). Don’t fret, we are here to...

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What is Growth Driven Design?

Maybe you see yourself as a modern day Tevye embracing “tradition” as enthusiastically as he does to begin Fiddler on the Roof. Yet, a thoughtful comparison of traditional web design to growth driven...

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Web Design Trends for IT Companies

As the IT landscape becomes more competitive, significant, and full of opportunities than ever, it’s increasingly important to ensure that your enterprise's website is fresh, attractive,...

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WordPress Website Statistics

As the world’s most popular content management system, WordPress powers more websites than any other CMS on the market. This article features a collection of statistics that demonstrate just how...

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Most Common Website Lead Generation Problems

Continuously generating quality leads for your sales team isn’t something that happens on its own. The "if we build it, they will come" approach (sadly) rarely works. Lead generation takes...

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How to Improve B2B Website Conversion Rates

Your conversion rate is the percentage of visitors who arrive on your website and take the intended action, such as downloading a piece of premium content, filling out a form to become a lead,...

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How Do I Improve My Website’s Conversion Rate?

Your conversion rate is the percentage of visitors who arrive on your website and take the intended action, such as downloading a piece of content, making a purchase, or signing up for your...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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