B2B Insights

A collection of articles, insights, provocations and trends on the latest in
B2B digital marketing

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How to make SEO-friendly blog articles

Organic search can be a powerful driver of leads.  For many inbound marketers, search engine optimization (SEO) is a vital channel for lead generation, brand visibility and sales nurturing--and blogs...


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iOS Mobile Market Stats — Understanding the Apple Audience

Even before the great earbud controversy of 2016, Apple was facing steep competition for global mobile market share. This article’s collection of iOS mobile market stats are telling about the 1...


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Best Practices for IT Value-Added Reseller Company Websites

In an ever-evolving landscape roiled by big data, mobile, turn-key applications, and cloud computing, value-added resellers (VARs) are forced to reinvent themselves as broad IT solution providers....


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5 Best Practices for IT Websites

Spending on worldwide information technology continues to grow with IDC predicting the market will reach $2.252,9 billion this year and $2,461.1 billion by 2019. That’s a lot of market share up for...


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How website redesign drove measurable business value for a leading artificial intelligence company.

An Ironpaper Client Success Story. Arago (www.arago.co) has an underlying mission to give people back the time they are currently spending in mindless processes—helping to drive more value from human...


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7 Must-Have Best Practices for B2B Websites

From speed to conversion, many factors play into a successful website. But while design trends might change, best practices for B2B websites are generally evergreen. Follow these 7 must-have tips for...


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How will voice search impact SEO?

Some 55% of teens and 41% of adults use voice search more than once a day, according to Google. Yet what does this search process transformation mean for marketers? How will voice search impact SEO?...


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10 Important Marketing Acronyms and What They Mean

No one likes to waste time with full words any more, right? OMG. LOL. A review of discussion among marketers highlights that acronyms are as common in this industry as in any other form of...


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What is Progressive Profiling?

What is progressive profiling? It’s a practice modern marketers use, often with the help of marketing automation, to gather lead intel incrementally to benefit conversion rates. How does progressive...


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Nonprofit Sector Stats & Trends in the Nonprofit Industry

The nonprofit sector is experiencing several transformative shifts bringing new challenges and opportunities. The biggest among these are the changing demographics of givers, tumultuous economic and...



Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.


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